JULY 2023
Association Memberships are like gym memberships. You have to use them to get stronger. Are you using yours? 

Ask yourself........
  • Distributors, are you using the member only coupon book?
  • Distributors, are you attending the webinars and sessions the Suppliers are presenting?
  • Suppliers, are you hosting a virtual presentation for our Distributor members? Email tiffany@cppa.biz to schedule your session
  • All members, are you using the online member database or Job Board?
  • Check out the member benefits page here
July 11, 2023 Tuesday Learning Lab: "Going For the Gold: Building and Entering an Award-Winning Pyramid Marketing Campaign "
 
If you are interested in entering and achieving the pinnacle award in the promotional products industry, it would be the PPAI Golden Pyramid Award, then this is the seminar to attend. This award recognizes the excellent creative and innovative use of promotional products in marketing campaigns. This seminar teaches attendees how to think more creatively and what the judges are looking for exactly when reviewing and judging a promotional campaign. We will deep dive into each category, process for entering, and how to actively promote your win. As a multiple time, recipient, I can attest it has helped foster more profitable business, and elevated the client’s perception of what we do, and what can be done with promotional products. A couple of award-winning campaigns will be discussed
 
Learning Outcomes:
  • How winning can bolster bigger sales and higher profits.
  • What makes a successful campaign successful.
  • What categories are there to enter.
  • What the judges are looking for.
  • Methods to archive your information before you enter.
  • Review of successful marketing campaigns
July 26, 2023 Wild Wednesday Webinar: "Sustainability & Corporate Responsibility: How They Can Make a Difference in Your Business"

Join us for this timely and enlightening webinar. We’ve all heard of Sustainability and Product/Corporate Responsibility, but what does it all rally mean and how can it impact, enhance our business. This is a great opportunity to learn from and get answered to your questions from one of our industry experts.
 
Learning Outcomes:
  • What Sustainability really is
  • What it means to have Product Responsibility
  • How they both can impact your business
  • How to use these initiatives to gain a competitive advantage 
Mark your calendars and register to attend our upcoming Fall Promo EXPO!

CPPA is proud to bring you and your clients multiple opportunities to attend trade shows throughout our region. The Fall Promo EXPO is a great opportunity to connect with vendors and discuss projects. Also, CPPA Distributor members are encouraged to invite clients to attend as exclusive guests. Register to exhibit or attend today!

For event details and registration links, click here

CPPA News

Glenwood, MN American Solutions for Business recently joined forces with an organization made up of community and regional banks, The North Carolina Bankers Association (NCBA). ASB sales associate, Randall Johnson, coordinated the relationship, securing a multi-year agreement.
 
Since its establishment in 1981, ASB has flourished into one of the largest distributors in the industry, providing customers with print, promotional products, marketing collateral, fulfillment and more. A rebate model, developed by Randall, with assistance from ASB VP of SOS, Amy Spychalla, and ASB National Director of Vertical Markets, Stan Klarenbeek, will allow money to be put back into the association throughout the life of the endorsement.
 
“It’s an honor to be selected by the NCBA as the preferred supplier to their member banks,” expressed Randall. “The NCBA is focused on providing a high level of personal service within the state of North Carolina. Our goal is to support their efforts in growing their business, creating a win for both ASB and the association.”
 
“American Solutions for Business is an outstanding partner! They are responsive and deliver excellent products.,” explained Lynn Johnson, COO and Executive Vice President of the former Select Bank & Trust. “My team and I worked closely with Randall Johnson, and as a banker, I understand banking needs. It is with great pleasure that I have the opportunity to personally and professionally recommend ASB.”
 
About the North Carolina Bankers Association:
The North Carolina Bankers Association brings together all categories of banking institutions that best represent the interests of our rapidly changing state. Proudly serving North Carolina’s banking industry since 1897, the NCBA is the professional trade organization providing advocacy, leadership and support for its dynamic membership base. The Association has three subsidiaries, Centrant Community Capital, Community Bank Services (CBS) and Community Insurance Services (CIS). Centrant Community Capital provides permanent debt financing for workforce apartment communities and housing in a number of states. CBS offers insurance and employee benefit products, as well as other services to the Association’s members and publishes a quarterly magazine, Carolina Banker. CIS has been created to remove barriers that will enable our community banks to provide a full range of quality insurance options to their customers. 
Vantage Apparel Honored as PPAI 100 Industry Leader

Avenel, NJ Vantage Apparel is thrilled to share the news that it has been selected as one of the top companies in the promotional products industry by the Promotional Products Association International (PPAI). Vantage ranked #17 on the PPAI 100, a prestigious group of 50 suppliers and 50 distributors who exhibit exceptional qualities within the industry. The ranking system is based on various aspects of organizational excellence, including revenue, business growth, corporate social responsibility, technology practices, employee satisfaction and industry reputation.
 
According to Josh Ellis, the publisher and editor-in-chief of PPAI Media, the PPAI 100 companies represent the epitome of excellence in any industry, and each organization embodies the best practices in organizational leadership. The selection criteria are extensive and nuanced, and that's why Vantage Apparel's inclusion in the PPAI 100 list is such an incredible achievement. Ira Neaman, President of Vantage Apparel, attributes the achievement to “the hard work and dedication of its team, and the support from its distributor partners.” 
Industry News
PPAI Media Bolsters Staff
PPAI Media
PPAI Media Bolsters Staff With Promotion, New Addition

The editorial team at PPAI Media has a refreshed look thanks to a promotion for its longest tenured staffer and the addition of another experienced industry reporter – both award winning journalists.
 
James Khattak, CAS, who originally joined PPAI in the role of news editor in 2011 and later took on the title of senior digital editor, has been promoted to deputy editor, overseeing the day-to-day operations of PPAI Media’s publishing efforts.
 
New team member John Corrigan has also joined the fold as a news editor, reporting the daily happenings of the industry and creating impactful, enterprising stories for PPAI Newslink and PPAI Magazine.
6 Memorization Hacks To Help You Remember Anything
Josh Ellis * Publisher & Editor-in-Chief PPAI
 
Have you ever met someone and immediately forgot their name? Or maybe you blanked when trying to recall a stat during a presentation. Whatever the situation, boosting your ability to recall things can help you in all kinds of situations
 
Remembering the name of a new connection or specific details about someone can help them feel heard and valued. A better memory can also help you recall the facts you need daily, from client appointment times to information for team meetings. While some people might seem naturally adept at remembering things, anyone can improve their memory. Author and entrepreneur Mike Michalowicz says you need only apply some memorization techniques to give your memory a boost. We share his expert tips below:
 
1. Employ visual association
According to Michalowicz, this memory trick works because people naturally remember visual cues better than words. Plus, the more senses you involve in remembering something, the easier it becomes to recall it.
2023 PPAI Product Responsibility Summit
October 8 - 10, Alexandria, VA
Make Sure You’re Prepared For Change

The only thing we know for sure about the future of our industry is change is inevitable. And the best way to be prepared is to attend PPAI’s Product Responsibility Summit, Sunday thru Tuesday, October 8-10, in Alexandria, Virginia.
 
Summit will help you prepare not only for the changes we know about – such as the Modernization of Cosmetics Regulation Act (MOCRA) – but also for the changes on the horizon. The conference also features an entire day focused on sustainability in the promo industry.
 
Whether you are facing recalls, state regulation changes or the ever-changing due diligence requirements, Summit will get you prepared to withstand future storms.
 
Register now to put your company in the best position to navigate change. Click here to learn more or complete your registration