NOVEMBER 2020
Upcoming Events

Did you know CPPA has Recorded Informative Webinars?

As a CPPA member, you have access to these webinars that may be watched when it is convenient for you. By watching a recording you can still earn CAS/MAS credit. 

The webinars may be found HERE on the CPPA website. Please make sure that you are logged in at www.cppa.biz with your email address and password as this is a CPPA Member Only benefit. Don't know your password? Reset it at any time on the main page to the right of the Log In button.
As a CPPA Member, you receive up to 10% off of SAGE products and services!



Are you taking advantage of your SAGE Discount?

CPPA News
CPPA wishes you and your family a
Blessed and Happy Thanksgiving
It was so nice to see everyone in person on 10/27/20 at the CPPA Promo Express at B&O Railroad Museum as well as enjoy the great weather we were fortunate enough to have during the show. It was such a joy to see so many industry colleagues in person in a safe, outdoor environment!

A huge thank you to all of the exhibitors and distributors who joined us! To see photos of the event, click here.  

We appreciate your continued support of CPPA and look forward to seeing you at upcoming CPPA events!
CPPA participates in a fun, family evening at the Platoon 22 Corn Maze Fundraiser
at Winterbrook Farms

CPPA members and their families recently attended the Platoon 22 Corn Maze fundraiser at Winterbrook Farms in Thurmont, MD on 10/24/20. 

Everyone enjoyed the evening by participating in the fun, Platoon 22 themed corn maze and other Fall activities as well as catching up around a campsite complete with S'mores. To see a few photos of the event, click here

The CPPA Cares Philanthropy Committee would like to thank all of our wonderful sponsors and volunteers that helped CPPA Cares make a difference for Platoon 22 this year.  If you would like more information on Platoon 22, visit www.platoon22.org.

We will be choosing another charity focus for 2021 and would love your input. If you have a local organization in mind, please email Tiffany@cppa.biz with the details by November 30, 2020. The suggested organizations will be voted on by the CPPA membership during the month of December.
Calling all CPPA Suppliers!

As a supplier in our industry, you are invited to participate in two separate Regional Association Digital Coupon programs for 2021. 

These are no-charge opportunities for you to gain exposure and earn more business from thousands of distributors across the country through our separate partnerships with ZOOMcatalog and PromoHunt.

To participate, please click HERE
Do you have news or information that you would like to share with the CPPA Community?

Would you like to have a profile published? Got an amusing or interesting industry story to share? Have a great "Feel Good" story you would like others to know about?
Send it to: tiffany@cppa.biz

American Solutions for Business Raises $3000
for the CDC Foundation 
in Virtual 19k Event

Glenwood, MN - American Solutions for Business facilitated a virtual event called the American COVID-19k Walk/Run attracting over 260 active contributors.
 
Participants were encouraged to run or walk a self-monitored 19 kilometers over the course of 19 days (October 1-19). Registration was open to the public to include sales associates, home office team, vendor partners, friends and family. Proceeds are donated to the CDC Foundation, which has been committed to COVID research and supporting communities in need during the pandemic.
 
"ASB has always had a strong give-back culture," explains Dana Zezzo, ASB's VP of Marketing, Vendor Relations & Events. "It's important that we uphold these values regardless of a pandemic. Plus, it's a fun way to keep everyone active and engaged in a time when it's easy to feel isolated."
 
Participants stayed connected with each other by sharing updates in the established Facebook event page. Many posted photos, videos and screenshots of their mileage and action shots with their families and pets along the way.
 
Upon completion, registrants received a swag bag to commemorate the event, which included a race medal, cloth mask, gaiter, wrist band and race bib. 
CHOCOLATE INN | LANCO ANNOUNCES RELATIONSHIP WITH Mrs. fields®


Hicksville, NY - Chocolate Inn | Lanco announced that it has entered into a relationship with Mrs. Fields® to represent the company's products in the promotional products industry for sales to promotional products distributors.
 
The relationship unites the leader in promotional food and specialty candy with the Mrs. Fields® brand, renowned for fresh-baked cookies delivered right to customers' doors.
 
"We are proud to be working closely with Mrs. Fields® to grow its cookie business within the promotional products B2B channel," said Lance Stier, CEO of NC Custom, the promotional products arm of Nassau Candy, the parent company of Chocolate Inn | Lanco. "Mrs. Fields® is such a recognizable brand and we believe B2B is a huge growth opportunity. When combined with our innovative promotional solutions, Mrs. Fields® is perfect for celebrating life's sweetest moments, but can also act as a symbol of comfort and appreciation during these unprecedented times."
 
Chocolate Inn | Lanco will represent the Mrs. Fields® brand in the B2B space across the United States and Canada. The initial product offerings from Chocolate Inn | Lanco will feature 3-pack nibbler-size versions of the Mrs. Fields® classic chocolate chip, white chocolate macadamia nut, and triple chocolate cookies boxed in a variety of personalized packaging options. These include full-color die-cut boxes, ceramic mugs, metal tins, and other high-end custom packaging options. Products will be available immediately starting with the holiday 2020 season. 
Industry News
PPAI Expo
From PPAI President & CEO Paul Bellantone, CAS

A Message from PPAI President & CEO 
Paul Bellantone, CAS 


Experience Expo: In A Virtual World

Hello from PPAI HQ. As always, I hope this email finds you staying safe, healthy and productive. We at PPAI are doing what we can to do the same. In fact, under the heading of being productive, in addition to countless efforts in the areas of research, professional development, buyer outreach and planning for 2021, today we announce the grand opening of registration for PPAI Expo Direct-2-You.

For years The PPAI Expo has been the standard by which all other promotional products tradeshows are judged. It is the industry's annual gathering place, kicking off the start of each promising new year and bringing together our community's best and brightest. This event features industry leaders, top salespeople, extraordinary products, unmatched educational opportunities and countless entrepreneurial startups. And while circumstances dictate we transition to a live, virtual event in 2021, my promise to you is that we will deliver a one-of-a-kind experience, even in this new virtual world.

If you've been to The PPAI Expo, you know it is an experience like no other. Creative ideas and new approaches have fueled this event, allowing us to reinvent The PPAI Expo year after year, making it stand out in even grander fashion. Those same creative processes are being used to drive the planning for PPAI Expo Direct-2-You set for January 11-14, 2021.

We know you've come to expect more from our in-person Expo. And I assure you, you can do the same with PPAI Expo Direct-2-You. Think pop-ups, gamification, unique lounges, live Q&A, and a live master of ceremonies sharing highlights and high points throughout the event. As you'd expect, PPAI Expo Direct 2-You will certainly be the biggest and most valuable virtual industry trade show you've ever attended. 
 
I encourage you to kick off 2021 in the best way possible by being part of PPAI Expo Direct-2-You. Registration is open now, so plan to bring your entire team to this one-of-a-kind experience. 

As always, I'm available for questions and suggestions at PaulB@ppai.org

Stay safe. Stay strong. Stay productive.
 
 
Many businesses are lagging behind or missing opportunities when it comes to digital technology.

As technology constantly and rapidly changes, many businesses find themselves unable to keep up with the advances. The reality is that digitalization promises to change the way that businesses operate, and a 2019 McKinsey Digital Quotient survey found that 93 percent of executives believe that taking advantage of digital technology is essential for accomplishing strategic goals. Digitization brings new opportunities, improves processes, expands production and many other benefits. Leaders need to work to develop the right systems, structures, and expertise to welcome digitization with open arms. 

What is digital transformation?

Digital transformation is defined as "cultural, organizational, and operation change of an organization, industry, or ecosystem through the smart integration of digital technologies, processes, and competencies." When thinking about this in terms of your business, don't focus on the coolest new tools or systems, but instead focus on how the right technology can benefit your customers and team and add value to your business.   Read More
PPAI Online Education
Professional Development Sessions
Promo Connect Wins Most Successful Online Community Award

PPAI's Promo Connect, a knowledge community platform for the promotional products industry, has won Higher Logic's Super Forum Floyd Award for the most successful online community. Higher Logic is an online community and communications software provider, and its Floyd Awards-presented at its annual Super Forum,and running virtually this week and next-recognize online communities for their design, marketing and other accomplishments.    Read more here 
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