OCTOBER 2020
Upcoming Events

Did you know that CPPA Members can sign up for a free ZOOMcatalog account & can save 50% for an upgraded account. Browse, search & share all of your favorite supplier catalogs with the ZOOMcatalog search engine. You can also create your own branded versions of supplier catalogs & flyers with this powerful tool. There are also many other tools available to you.

Visit www.zoomcatalog.com to learn more

Check out the CPPA Member benefits page HERE 
Do you have news or information that you would like to share with the CPPA Community?

Would you like to have a profile published? Got an amusing or interesting industry story to share? Have a great "Feel Good" story you would like others to know about?
Send it to: tiffany@cppa.biz

CPPA News
CPPA Cares kicked off Promotional Products Work! Week by volunteering at the Platoon 22 Golf Tournament 

Members of the CPPA Cares Philanthropy Committee volunteered recently at the Platoon 22 Golf Tournament at Holly Hills Country Club. It was a gorgeous day for golf and everyone truly enjoyed this meaningful event. 

CPPA had the task of selling golf balls onsite for a "ball drop".  The quantity sold was triple the amount hoped for which helped raise over $3,200 in golf ball sales alone. The tournament raised a record amount which will aid in building a Veteran's Center in Frederick, MD which is projected to open in January 2021.


We would like to give a huge thank you to Cheryl Hokanson, Beche Sprigg and Scott Stokes for volunteering their time at the tournament as well as PCNA for the Sherpa Tumblers, BIC Graphic for the Divot Tool/bottle openers, Gill Line for signage, San Mar for the volunteer shirts and Kia Sechrist for arranging the screen printing of the shirts. 

  
Again, Thank you to all of our wonderful sponsors and volunteers that helped CPPA Cares make a difference! 
If you would like more information on Platoon 22, visit 
CPPA's Promo Express is rolling into the
B&O Railroad Museum on 10/27/20!
Don't Miss The Train! Register Today!

Showcasing the latest Trends in Promotional Advertising
Don't Miss Out on Any of the Fun!

Exhibit Hours: 10 AM - 1 PM

Join CPPA at this Fun Family Event!
Platoon 22 Corn Maze Fundraiser
at Winterbrook Farms

Join CPPA for a fun family evening on the farm for a great cause! On October 24 from 6-10 pm, Winterbrook Farms in Thurmont, MD will be hosting a corn maze fundraiser to support Platoon 22. We hope that you and your family are able to join us for a fun-filled evening. There will be a Race to the Checkpoints, Campfires, Live Music, great food and over 20+ activities for everyone to enjoy!

CPPA has secured a campsite where we will enjoy s'mores and cheer on our 3 person team as they participate in the Race for the Checkpoints where the first 3 teams to finish will win awesome prizes from local businesses!

Admission is $12, payable at Winterbrook Farms where $2.00 from every admission goes to Platoon 22. Please RSVP HERE so that we know how many to expect in our group.

ZOOMcatalog Adds Rob Alley as Director of Marketing

BOULDER, CO - Rob Alley has been hired to lead marketing for ZOOMcatalog; the industry's leader in digital marketing technologies. Alley will play a key role in all branding, product and digital marketing, growth initiatives, sales enablement, customer experience, internal and external communications, and more.

"We couldn't be more thrilled to announce Rob has joined our team. He's a perfect fit for ZOOMcatalog as he brings years of experience across the promotional products industry and B2B technology services." --Bryony Zasman, Co-Founder.

Alley, based in Seattle, will make an immediate impact resulting from his unique mix of positions at the distributors BDA and Juice Marketing, plus the supplier iClick, where he was responsible for all marketing activities, while helping drive go-to-market strategies and business development. Alley has also been a senior product marketer at B2B SaaS providers ProQuest and Nintex.

"I'm super excited to join ZOOMcatalog, a true technology innovator. I believe my blend of experience will benefit the company, as well as promotional products suppliers, distributors, and end-users," Alley said.

Did you know CPPA has Recorded Informative Webinars?

As a CPPA member, you have access to these webinars that may be watched when it is convenient for you. By watching a recording you can still earn CAS/MAS credit. 

The webinars may be found HERE on the CPPA website. Please make sure that you are logged in at www.cppa.biz with your email address and password as this is a CPPA Member Only benefit. Don't know your password? Reset it at any time on the main page to the right of the Log In button.

BIC Graphic North America to become Koozie Group effective January 2021

CLEARWATER, FL - BIC Graphic North America has announced it will be changing the company name to Koozie Group beginning on January 1, 2021. The promotional products industry supplier has operated under the BIC® name since 1969 and has owned the Koozie® brand since 2009.
"We are evolving as a company, so it makes sense to change our name to best reflect our vision and mission," said Melissa Ralston, chief marketing officer at BIC Graphic NA. "A new name separates us from our old parent company and aligns with our future business goals."

BIC Graphic NA conducted internal surveys, focus groups (internal and customer) and worked with outside branding agencies throughout 2019 to develop a list of over 800 names to consider. Koozie Group was selected because the spirit of their flagship Koozie® brand clearly aligns with the company's goal of providing useful solutions that evoke positive vibes and spark lasting memories. Despite the name having roots in drinkware, Koozie Group will still provide the robust assortment of products, categories and 40+ brands that BIC Graphic is known for, including BIC® branded products.

"Changing to Koozie Group is a great move for us because it better explains what we aspire to be moving forward," said David A. Klatt Jr., BIC Graphic NA chief executive officer. "Just mentioning the word Koozie brings a big smile to people's faces as it reminds them of a great event or experience in their lives. Creating that feeling is exactly what we want to do for our customers' brands."

The change to Koozie Group ushers in a more friendly, forward-thinking approach for the supplier. The new Koozie Group tagline, Keep the Good Going®, aligns with an updated purpose to provide long-lasting promo solutions that insulate a brand's image and preserve a best moment. The organization is also implementing a social impact and sustainability commitment program in 2021 that they call Keep it Give it.

In addition to separating the top 10 supplier from their previous parent company, operating under the new name once again opens selling opportunities outside the U.S., Canada and approved territories. Part of the sales agreement between BIC Consumer and H.I.G. Capital limited international sales while the organization was operating under the name BIC Graphic.

The Koozie Group® name was announced to all BIC Graphic NA employees earlier this year, in January. Beginning in September 2019, an internal task force including team members from all departments has been developing a thorough transition plan encompassing all areas of BIC Graphic NA's business.

BIC Graphic NA has already begun switching to Koozie Group at their facilities and within their internal messaging, and will officially change the name on January 1, 2021. More information about the changes happening at BIC Graphic/Koozie Group can be found at bicgraphic.com/US/change-for-good throughout the remainder of 2020, and then at kooziegroup.com starting January 1st.

Industry News
PPAI Expo
Online Trade Show - January 11 - 14, 2021
The PPAI Expo Moves Online In 2021 With PPAI Expo Direct-2-You 

In light of the COVID-19 pandemic and the challenge in staging a large, in-person live event without compromising the health and safety of exhibitors and attendees, PPAI has made the decision not to host an in-person live PPAI Expo 2021 and transition to a completely virtual live format in January under a new name: PPAI Expo Direct-2-You.
 
On January 11-14, PPAI Expo Direct-2-You will deliver an online trade show and education and networking opportunities to the promotional products industry from the comfort of participants' homes and offices. Attendees will discover the latest and greatest products, attend quality industry education sessions, engage with hundreds of exhibitor suppliers and business services, and network with thousands of other distributors.
 
PPAI will soon be posting additional information about PPAI Expo Direct-2-You, including show hours and the event schedule, on the event website and through other communication methods.
 
"With the transition to a virtual live event, we can deliver a unique experience to connect our members globally, give more people the opportunity to view new, trending products; expand their knowledge with exclusive education sessions; network with their promotional products community and make lasting business connections," says Paul Bellantone, CAE, PPAI president and CEO. "This unprecedented time has generated an amazing amount of creativity and collaboration in business, and PPAI is responding in kind. Participants can expect the same quality and scope of event that has long been distinguishing attributes of The PPAI Expo."
 
 
Find your silver bullet.

You are more than likely familiar with Entrepreneur's popular show "Elevator Pitch," in which entrepreneurs pitch their company to a board of investors during a 60-second elevator ride. If the investors like the pitch, the elevator doors open and the entrepreneur is invited into the board room to potentially make a deal.

This show's premise is of course inspired by concept that people in business have embraced for decades now: that a truly good idea can be summed up in the span of an elevator ride.

But this poses a significant dilemma. As an entrepreneur, you've likely been toiling away at your idea for some time, possibly even years. How are you supposed to cram all of the value you've created in so little time? And if you're making a pitch in order to attract investments, how can you describe your work in a compelling way, while demonstrating viability in the marketplace, while asking for capital?

You may be surprised to find out that there is a way you can craft your elevator pitch to not only create greater interest in your product or service, but actually give people chills in under twenty seconds.

Read More
PPAI Online Education
Professional Development Sessions
Upcoming Professional Development Sessions 

Did you know that PPAI Online Education offers live webinars, virtual sessions and events throughout the year? The webinars provide the most up-to-date and relevant content to the promotional products industry, presented by expert speakers. On-demand versions are posted immediately after the live presentation so that you may access them at a later date. 
For details and the upcoming schedule click here 
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