SEPTEMBER 2019 
Upcoming Events
September 25

October 24
Nosh & Knowledge Sponsored by Howard Miller
12 - 1:30 PM
Brix Sports Bar & Grill
8675 Pulaski Hwy
Baltimore, MD 21237



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CPPA News
Congratulations to the 2019 Promotional Products Association International (PPAI) Rising Stars!

PPB's Rising Stars program, now in its 10th year, is a strategic step in identifying, recognizing and empowering our industry's next generation, and encouraging them to continue to invest their time and talent to advance the promotional products industry.

This year's 14 PPB Rising Stars possess the drive, determination and innovative spirit that helped to launch and build this industry and they will see it far into the future.                  Read the full feature here

Thank you to everyone that attended or exhibited at our Fall Promo Expo last week in College Park, MD. We truly hope that you enjoyed the show and obtained some great information that will be beneficial to your 4th quarter sales.  

We would also like to thank everyone that brought items to donate to our Comfort Cases Donation Drive.  A huge shout out goes to Bernice Dysard with Mineral Springs for your very generous donation and filling more than an entire tub!  Everyone's generosity will help make a huge difference in the life of a child entering the foster care system.

         
CHOCOLATE INN| LANCO Expands Sales and Customer Service Teams
 
Hicksville, NY  Chocolate Inn / Lanco expands its sales and customer service teams with Andrea Fenner as Mid-Atlantic sales rep and Kerrie Gallichio and Gina Mojeda as Customer Service Representatives. These additions will help maintain the company's tradition of superior customer service while accommodating the increase in overall customer requests.
 
"Understanding our clients' needs and working to provide the best service and products across all promotional categories are key ingredients to our continued success," said David Miller president of Chocolate Inn| Lanco. "The addition of a promotional apparel industry veteran like Andrea and experienced customer service representatives like Kerrie and Gina will help to maintain this level of service while identifying new opportunities."
 
Fenner will provide in-person sales support to customers in the Mid-Atlantic states, including Pennsylvania, Delaware, Maryland, Virginia, and Washington DC. She comes to Chocolate Inn | Lanco with more than 20 years in the promotional product industry, holding positions with two leading wholesale apparel suppliers.
 
"I am excited to join the Chocolate Inn | Lanco team," said Fenner. "From ideation to completed project, my goal is to provide creative solutions to help our clients grow their businesses."
 
Gallichio and Mojeda will help field customers questions, while also acting as an informational resource for customers when making purchasing decisions.
 
Andrea can be reached via email at andrea.fenner@chocolateinn.net
American Solutions for Business Volunteers
for United Way Food Drop
 
Glenwood, MN  24 employees from American Solutions for Business recently volunteered at the local United Way of Douglas & Pope Counties' Food Drop. A total of 83 families were served.
 
Volunteers were split into two groups at the event, which took place at Glenwood United Parish. The first group of employees helped unload the truck and unbox goods. The second group kept the tables of food stocked, assisted people with their items by pushing their boxes on a cart and loaded groceries into their cars.
 
"This is such an important resource in our community to support those facing food insecurity," explained Maria Haug, accountant and office manager for the United Way. "We are so thankful for the great teams of helping hands that American Solutions for Business provided."
 
American Solutions for Business provides their employees with Volunteer Time Off (VTO) so that they have the ability to donate their time and skills to area non-profit organizations.
 
"Giving back to our community will always be part of the American culture," said Justin Zavadil, ASB President. "The food drop was a great opportunity and we're happy to support the United Way and local families in need."
Did You Know that PPAI Online Education offers
live webinars on Wednesdays throughout the year
?

Click below to learn more or register for an upcoming PPAI Webinar:

Industry News
PPAI Ad Week
September 23-26 
Join Advertising Week's Brand Masters Panel 


PPAI Presents........EXPERIENTIAL BRANDING  ~  How to Ignite CONSUMER LOVE
 
At Advertising Week New York

PPAI is pleased to present, for the first time at
Advertising Week , a power panel of brand masters moderated by PPAI's president and CEO, Paul Bellantone, CAE. Join this strategic discussion on experiential branding to hear how ideation, inspiration and innovation inform the brand experience and create unmatched consumer loyalty and LOVE. 
 
FEATURING:
  • Andrea Cherng, Chief Marketing Officer, Panda Express
  • Sharon Byers, Chief Development, Marketing & Communications Officer, American Cancer Society
  • Megan Robles, Senior Marketing Manager, KeVita (PepsiCo)
  • Jason Eano, Managing Director, The Annex - Havas
WHEN:

Tuesday, September 24 at 2 pm ET; Not going to be in New York?  View the live stream . Reserve complimentary tickets here . Tickets are reserved on a first-come, first-served basis. 
 
WHERE:

AMC Lincoln Square , Ad Shapers Stage, 1998 Broadway, New York
 
There's more!   SPECIAL OFFER FOR PPAI MEMBERS:

Attend Advertising Week, September 23-26. PPAI members receive a 20% discount on a Delegate or Super Delegate pass using Promo Code PPAI20OFF.
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid
Luis Garcia  * Guest Writer  Entrepreneur
 
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly..
 
Before you even read this, make sure you aren't making either of the classic, obvious,  social media mistakes  - having a private profile or still using a personal account when you should switch to a business account.

OK, cool. Now that that's handled, let's get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. 

Are you making these mistakes too?             Read More
Professional Development
Two New Plug-Ins For Quickbooks To Better Serve Ad Specialty Distributors 

Harriet Gatter, owner of Accounting Support, LLC, announces the launching of OrderMaster Online, a software development project to improve the accounting and order-management systems for Ad Specialty Distributors.

"The Ad Specialty business is an ideal small business for creative, people-oriented people", says Harriet, "and our challenge is the complexity of the accounting and order management. My goal is to simplify and streamline these back-office functions."

For 23 years, Harriet operated just such a business. She knows from experience the many details that are part of processing an order from beginning to end. 
She launched her Accounting Support, LLC practice in 2013 with the mission to guide Ad Specialty Distributors through these back-office details. She is a former Accounting Professor, a QuickBooks ProAdvisor and recommends QuickBooks as the long-term and most affordable solution to the industry.

She explained further, "There are a variety of solutions offered to the industry, but in the long-run, I believe QuickBooks has the best chance to survive and thrive. And now, with these Plug-Ins, QuickBooks becomes specifically oriented to the Ad Specialty Distributor Business."

These initial Plug-Ins are the result of Harriet's acquiring the rights to a long-time industry service provider, OrderMaster, which was one of these other back-office solutions that did not keep pace with the changing technology around it. 
Harriet acquired the rights, intending to rewrite the software in a more current language. This proved to be too expensive, and thus the idea was born to create these Plug-Ins which may be an even stronger solution. In addition to bringing the best of OrderMaster to QuickBooks it also brings the long-term security of QuickBooks to the Ad Specialty Distributors.

But, not just yet. The project is poised and ready to be developed, but first 50 Ad Specialty Distributors are needed. 
The website is www.OrderMasterOnline.com, which houses a Demonstration Video that describes the first two Plug-Ins: [1] A Commission calculator and dashboard and [2] An Order tracking dashboard.  The Plug-ins will begin to be built as soon as 50 distributors sign-up and make an initial deposit of $200. The first 50 supporters will be the first to receive the software when available, be part of the beta-testing team, and receive a discounted price.

"Doing business today requires a reliance on our hardware and software. When either one goes down, our businesses stall. By adding these 2 Plug-ins, and more to come, to QuickBooks, I think QuickBooks can and will be the most affordable and long-term solution to the Ad Specialty Distributor business."

Learn more about the Plug-Ins and the Pre-Sale Offer at www.OrderMasterOnline.com.