SEPTEMBER 2020
Upcoming Events
September 22

September 23
As a CPPA Member, you receive 10% off of SAGE products and services!


Are you taking advantage of your SAGE Discount?

Do you have news or information that you would like to share with the CPPA Community?

Would you like to have a profile published? Got an amusing or interesting industry story to share? Have a great "Feel Good" story you would like others to know about?
Send it to: tiffany@cppa.biz

CPPA News
CPPA's Promo Express is rolling into the
B&O Railroad Museum on 10/27/20!
Don't Miss The Train! Register Today!

Showcasing the latest Trends in Promotional Advertising
Don't Miss Out on Any of the Fun!

Exhibit Hours: 10 AM - 1 PM

A Letter From the CPPA Cares Philanthropy Committee:

Hello CPPA friends,

I hope everyone is safe and still sane as we navigate these unprecedented waters. On behalf of the CPPA Philanthropy committee, I would like to share the good work we are doing to support Platoon 22 this year. Platoon 22 is a non-profit organization created to support military men and women who are transitioning to civilian life. 22 veterans a day die from suicide and Platoon 22's mission is to give the immediate support these veteran's need. They have partnered with Goodwill of Monacacy Valley, in Frederick, to build a Veteran's Center. The center will fill part of a 40,000-square-foot building and will include job training and placement help, counseling, mental and physical health assistance, transportation services, financial education, and help with benefits and housing. The center is expected to open in January 2021. If you'd like to learn more, check out www.platoon22.org.

CPPA is providing support to Platoon22 by donating items for their annual golf tournament. Due to Covid19, the tournament was rescheduled from May to October 5 and will take place at Holly Hills Country Club in Ijamsville. I'd like to thank Bic Graphic (Harold Wood) for the donation of divot tool bottle openers, PCNA (Scott Stokes) for insulated tumblers and SanMar for the volunteer t-shirts.

On October 24 from 6-10 pm, Winterbrook Farms in Thurmont, MD will be hosting a corn maze fundraiser to support Platoon 22. We hope that you and your family can join us for a fun-filled evening. We are one of three teams who have secured a "campsite" for the first 25 people to arrive, complete with a firepit and smores! Our team will be racing to 18 checkpoints for prizes. Admission is $12, payable at Winterbrook Farms and $2.00 from every admission goes to Platoon 22. Stay tuned for a fun Corn Maze Crew shirt that will be available for purchase soon.

If you are interested in supporting Platoon 22, here are a few ways you can do so:
  1. Like the Platoon 22 Facebook Page
  2. Sign up to golf on October 5. Contact Niki Falzone, niki@platoon22.org
  3. Attend the Corn Maze at Winterbrook Farms on October 24 - Details Coming Soon!
  4. Buy a Corn Maze t-shirt, even if you're not attending!
  5. Make a donation directly to Platoon 22, again contact Niki Falzone, niki@platoon22.org
Thank you again to everyone for your support of CPPA CARES. Another organization will be chosen by our membership to support in 2021. If you have a suggestion for an organization you would like us to support, please send it to cheryl@brandboosterspromos.com. A vote will take place later in the year to choose next year's organization. If you are interested in joining the Philanthropy Committee, please shoot me an email or call me at 410-793-9476.

My best,
Cheryl Hokanson
Philanthropy Committee Chair
PPB's 2020 Rising Stars

Congratulations to CPPA's President
Jeff Franklin
for being named
as one of
PPB's 2020 Rising Stars!!

 
Industry Professionals Continue To Earn CAS, MAS Certifications At Rapid Pace This Summer

Congratulations to those that worked so hard the past few months and achieved Industry Certification! Check out the list here and make sure to congratulate your fellow members!
  
Chocolate Inn | Lanco Names New Northeast Sales Rep; Company Veteran Takes On Southeast Territory   
 
HICKSVILLE, NY - Chocolate Inn | Lanco has named Jon Granek as the company's new Northeast Sales Representative. Granek will be replacing current sales representative, Chris Barlow, who has taken on the role of Southeast Territory Sales Representative. Granek and Barlow's extensive promotional products industry knowledge will help to further enhance the customer experience in the Northeast and Southeast.

"These are exciting changes for Chocolate Inn | Lanco, and our sales team," said Chris O'Connor, VP Sales for Chocolate Inn | Lanco. "Chris is an extremely hard worker and will bring a lot of energy and enthusiasm to the Southeast territory. Jon is an industry veteran with a wealth of knowledge of the Northeast territory, particularly the New York and New Jersey area. I know that he will be able to make an instant impact to help our team as we head into the important 4th quarter holiday season."

Granek comes to Chocolate Inn | Lanco with extensive sales experience -11 years of that in the promotional products
industry with supplier Jeltline (now known as Primeline). It is at Jetline/Primeline where Granek honed his sales skills, rising up the ranks to Regional Sales Manager, and having the honor of being nominated twice as a SAAGNY Supplier
Representative of the Year. In his new role at Chocolate Inn | Lanco, Granek will tap into these experiences to help consult
distributors on the latest promotional trends to select the ideal custom solution for their customers.

"I am extremely excited to take on the role of Regional Sales Manager for Chocolate Inn | Lanco," said Granek. "I look
forward to working with my industry friends and customers again, continuing to develop relationships and growing our
businesses together."

Barlow has been with Chocolate Inn | Lanco for more than 4 years in a sales representative role, supporting clients in
the New York and New Jersey area. During his time with Chocolate Inn | Lanco, he has consistently increased sales for his respective territory. In his new role as Southeast Territory sales manager, Barlow will be based out of Atlanta to
provide customers in the area with a local presence.

"I am beyond thrilled for this new opportunity with Chocolate Inn | Lanco, and look forward to meeting and working with all of my new customers in the Southeast," said Barlow. "While I will miss my customers in the New York New Jersey area, I am confident they will be in great hands with Jon."
Industry News
PPAI Online Education
Upcoming Professional Development Sessions
Did you know that PPAI Offers Online Education? 

PPAI Online Education offers live webinars, virtual sessions and events throughout the year. These webinars provide the most up-to-date and relevant content to the promotional products industry, presented by expert speakers. The on-demand version will be posted immediately after the live presentation.                             See the Upcoming Sessions Here
 
Grice's maxims are the difference between boring small talk and electrifying conversation.
 
Want to know with confidence that your elevator pitch will land? Would clarity and persuasion help you attract more clients, investors, mentors and sales? To maximize success in conversation, ensure you are following Grice's maxims.
Twentieth-century British philosopher Paul Grice shifted the way we think about semantics and language. His maxims for conversation are part of his work on the cooperative principle, which states that when people engage with one another there are unspoken assumptions around how the conversation will unfold. Research tells us that we grasp the nuances of Grice's maxims from an early age; a 2015 study found that children as young as six years old could distinguish the presence or absence of all of the maxims when listening to someone speak.

Translation: When decision-makers listen to you, they are already filtering your words through these four maxims, and if you step out-of-bounds on one or more of them, you'll have a hard time winning over your listener. Clarity is critical, particularly in high-stakes conversations like an investor pitch, and you don't want all your hard work to go down the drain because your vision is too difficult to follow when you talk about it.                       Read More
Promotional Products Work! Week
October 5 - 9, 2020

Get In Touch! during
Promotional Products Work! Week,
October 5- 9, 2020

This is an industry-wide event dedicated to celebrating promotional products and the value they create. The Get In Touch! campaign positions promotional products as an advertising medium like no other. The campaign's integrated approach and creative assets leverage paid, earned, shared and owned strategies that include digital and traditional print ads, social media, research, infographics and video toolkits. DOWNLOAD them today! Link your website and place your logo in the #GETINTOUCH ads and you're ready to go with an instantly customized marketing program.
This year the Get In Touch! campaign will help you get in touch with clients, customers and prospects to share the power of promotional products. Open your doors. Advocate for the industry. Reach out for a good cause. Get on your soap box. Show appreciation and say thank you. And, Get In TOUCH!

You'll find details and insights on Promotional Products Work! Week, important reasons to participate, who participates, how to plan the week, and a timeline for success.

You may read the Organizers Guide online or print copies for everyone on your planning team by clicking here.

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