A Message from our CPPA President......
Good September my friends.
Your board has been working hard to make this an impactful show, one that will help propel your business throughout the balance of 2022! I hope I will see you there!
- Great Vendors – with exciting now sales and marketing opportunities
- Great Reps – these road warriors are bringing it, once again, as always!
- Fellow Peers – with great opportunities for networking
- Phenomenal Education – check out the link above to see what is in store
Don’t miss this opportunity! We cannot wait to see you.
Also, as mentioned in a past letter, Promotions East is alive and well, and we would love to see you there as well. The show this year is all self-contained at Harrah’s Resort Atlantic City. Everything.... the education, the show, the events – now you can be under one roof for ease of mobility!
CPPA Distributor Members - Use Registration Code: CPPA22 to receive a discounted rate.
Lastly, as I wind down my tenure as your President, you need to know that the new executive board is amazing! More to come on those new members soon. They will take our association to the next level.
Looking forward to seeing you on the 15th! When you see me, reach out, let’s have a quick chat, get acquainted or re-acquainted. It will be fun!
I leave you with this thought....
“How big would you dream if you knew you would never fail?” – go BIG!
Never Forget - We've got this! Together we can accomplish everything!
Cliff Quicksell, MAS+
President, CPPA
301-717-0615
|
|
September 13, 2022 Tuesday Learning Lab:
"Increasing Revenue Through Online Stores"
Technology continues to revolutionize how we work. To remain successful, distributors must stay on top of technology trends, implement the best solutions, and seize opportunities as they appear. In this session, you will learn about OrderMyGear (OMG), online company store trends, and how to scale your business by expanding into new markets with online stores.
Learning Outcomes:
- Impact of technology on your business
- Ways to increase sales through online stores
- Creating an experience for your clients
|
|
NEXT WEEK is our Fall Promo EXPO! Register to attend today!!
CPPA is proud to bring you and your clients multiple opportunities to attend trade shows throughout our region. The Fall Promo EXPO is a great opportunity to connect with vendors and discuss projects.
CPPA Distributor members are encouraged to invite your clients to attend as exclusive guests.
9 - 10 am Education Session: "Using Social Media to Boost Your Online Presence" presented by Ann Brennan, Owner of Ann's Social Media & Marketing. Topics to be covered during the session are:
- A set of 20 questions that will help you better understand your brand (with a handout to take home)
- How to choose the right social media platform for your audience
- When to post and how you can be sure you are posting at the right time
- The most powerful social media platform nobody is talking about
- The power of repurposing content on social media, your website and beyond
- How to connect with your potential clients using social media guerilla marketing
10 am - 1:30 pm Exhibits Open: Distributors and End-buyers/Clients Welcome
Register to exhibit or attend today!
For event details and registration links, click here
|
|
September 28, 2022 Wild Wednesday Webinar: "Winning Distributor Sales Campaigns"
ASI’s Distributor Sales Senior VP Bob DeFord will share several distributor success stories and campaigns from companies of all sizes, across numerous markets and product categories, along with sales tips for success.
Learning Outcomes:
- Sales strategies from top companies
- Tips for success in face of economic stress
-
Idea generating examples of recent winning campaigns
|
|
Educate, Connect and Explore at the all-NEW Promotions East
CPPA is proud to be aligned with SAAGNY and to be partnering with them on this flagship event that is sure to impress! It is with great anticipation that we welcome this show back to the East Coast!
The refreshed and reenergized Promotions East promises to deliver value to ALL participants with new experiential elements to immerse distributors and suppliers into a connected, fun, and long- awaited industry reunion complete with education on hot topics, an exhibit hall with new products and new ways to explore those products, as well as plenty of time for making meaningful connections during golf, yoga, the pool party, and more.
**CPPA Distributor members, use code CPPA22 when prompted to receive a discounted rate!
|
|
Save the Date for....
CPPA's Bonfire and Networking Event!
Butler’s Orchard
22222 David Mill Road
Germantown, MD 20876
10/27/22 ~ 6:30 - 9 pm
Details and registration coming soon!
|
|
|
|
Mark YOUR Calendar for 2023 Show Dates
With YOUR Regional Association
Details coming soon!
|
|
Glenwood, MN – HALO American Solutions for Business is excited to welcome Steffany Rivera as the organization’s new Marketing Specialist & Graphic Designer. Located near Houston, Texas, Steffany will be a remote team member and is tasked with creating marketing content, tools and resources for ASB sales associates to successfully market to their end user buyers.
Steffany began her work in the industry as Marketing Manager of KTI Promo, a promotional vendor that works closely with American. The shift from supplier to distributor is Steffany is excited to make.
Steffany explains, “I am excited to join American Solutions for Business because the way I live aligns 100% with the way ASB operates: family, relationships, and community. Working for the distributor side will be an adjustment, but I plan to advocate for the suppliers and serve as a liaison to American sales associates.”
“We’re so happy to welcome Steffany to our team and ASB family,” expressed Director of Marketing, Events & PR, Taylor Borst. “I’m confident she has the talent and passion to be successful here and will create valuable content and resources to help our salespeople succeed.”
|
|
American Solutions for Business raises $10,000 for Make-A-Wish Foundation during American Summit
Glenwood, MN – American Solutions for Business sehosted a charity event, raising $10,000 during this year’s Summit. The Summit event features two days of supplier education sessions for top ranking ASB sales associates from around the country to celebrate their achievements over the last year. The fundraising started a month before the event, in which participants could purchase a paper star for $25. Those stars were then displayed throughout the ballroom during the Summit week.
“We set a goal of $5,000, knowing how giving our American family usually is to our host cities,” explained Justin Zavadil, President of American. “We were blown away once we realized that the funds raised were double that. I couldn’t be prouder of these efforts.”
A representative of Make-a-Wish Illinois was present to accept the donation and explain further the importance of the charity.
“Make-A-Wish Illinois was overjoyed by the generosity and the support of the American Solutions for Business team,” expressed Make-A-Wish Gift Officer, Ashley White. “To walk into their conference room and see all of the stars on the wall was so impactful. Because of their team and supporting vendors, another future wish child will experience the hope, strength, and joy that wish provides.”
|
|
Product Responsibility Summit 22 |
|
|
September 18 - 20, 2022 ~ Newport Beach, CA |
|
|
Get The Information You Need to Know
The promotional products industry is an industry like no other. And that means we need content like no other—especially when it comes to product responsibility and safety.
PPAI’s Product Responsibility Summit provides just that - content targeted at the topics you care about in promo. At this Summit, you will have the opportunity to hear from subject matter experts during sessions such as:
- Country Risk Assessments
- PFAS Deep Dive
- CBP Enforcement Updates
- Waste Diversion Solutions
And so much more, all focused specifically on the promotional products industry.
Whether you are new to compliance or have been in the industry for a long time, PPAI’s Product Responsibility Summit will provide you will all the information, tools, and strategies you need to stay Product Safety Aware. See all the details and register at ppai.org/summit.
|
|
7 Tips for Creating the Perfect Pitch
Scott Baradell * Entrepreneur Leadership Network Contributor * CEO of Idea Grove
Whether selling your content idea to a publication editor or CEO, it's essential to do your homework and prepare a pitch that hits the mark.
Whether you're a content writer, copywriter or journalist, pitching is the first step to getting published. Unfortunately, it's also one of the most nerve-racking aspects of writing. But, if you want to make a living at it, it's something you'll have to master. After all, being a great writer won't mean anything if you can't get editors on board.
Thankfully, pitching isn't as scary as it first seems, especially once you know what you're doing. Here are seven tips on writing the perfect pitch to help you get on the right track and the good side of editors.
1. Do your homework
Many publications explain what they're looking for from writers on their websites. So, it pays to check for any submission guidelines first. Read them thoroughly if they are provided. Whether or not their site tells you what they want to see, it also pays to see what kind of content a publication has already published. For example, what type of subject matter is typically covered? What sort of tone do their readers enjoy? Editors will soon know if you haven't read their content and probably won't bother reading yours.
Typically, publications are looking for fresh content they haven't covered before. As such, it's often worth performing a quick google search to see whether your ideas have been covered on the site. Finally, be sure to find out who exactly you will be pitching to so you can address them by name when you come to write your pitch. Read More
|
|
PPAI Media Welcomes Robert Fitzpatrick |
|
|
PPAI Media Welcomes Research Manager Robert Fitzpatrick To The Team
PPAI has added a new member to its staff and the PPAI Media team – Robert Fitzpatrick has joined the Association as research manager. In the role, Fitzpatrick will oversee research on and for the industry to help suppliers and distributors make business decisions.
With a focus on building PPAI’s research on the promotional products industry, Fitzpatrick will conduct regular consumer studies and membership benchmarking, and oversee Association surveys, like the Distributor Sales Volume study, among other projects. Read More
|
|
Ohio Distributor Appointed to PPAI Board |
|
|
Kara Keister Appointed Regional Relations Committee Delegate To PPAI Board
Kara Keister, MAS, who holds the title of “Promise Keeper” at her Ohio-based distributorship Social Good Promotions (PPAI 758284, D1), has been appointed as the Regional Relations Committee (RRC) delegate to the PPAI Board of Directors.
Keister began her career in promotional products 12 years ago in distributor sales, working at City Apparel for over eight years as a corporate image and sales consultant. “My role allowed me to use my marketing background and love of all things brand to become a top-level salesperson within the company and eventually birth and grow Social Good Promotions,” Keister says.
Keister will replace Lindsey Davis, MAS, who filled the position from January 2021 until joining PPAI’s staff as the Association’s Promotional Products Work manager in July. Read More
|
|
|
|
|
|
|
