Today we launched the "Safe Shopping" educational campaign announcing California Retailers' investment in protecting our frontline workers and the public at large. While most Californians are staying at home, essential retail workers remain a critical lifeline to the communities they serve, requiring them to go to work every day with the increased risk of infection. Retailers know it is in everyone’s interests to do what we can to make their jobs safer and protect the consumers who must enter our stores.
This campaign focuses on:
  • Simplify your trip: Consider shopping on-line
  • Let us shop for you: Try pickup and delivery.
  • Plan: Buy everything you need for you and your family, while leaving enough for others too. Keep it small: Go to the store alone or with as few people as possible.
  • Wear a face mask to protect you and others in the store.
  • Keep social distance of at least 6 feet.
  • Be patient: We’re all in this together.

We are focused on keeping employees and customers safe while ensuring that all Californians are getting what they need for themselves and their families during this crisis. We agree with Governor Newsom that we all have the power to help ‘flatten the curve and we are committed to partnering with the state and local governments’ principles of safe shopping.

The Safe Shopping video is posted on our website at .

We encourage everyone to share these Safe Shopper Guidelines with their friends and families. We can all do our part to get through this crisis and then help get people back to work.
Rachel Michelin