Action: Her CRC advisor and LinkedIn tutor told Elizabeth be aware of the following:
1. Recruiters using LinkedIn search on keywords. While “sales manager” may be a key word, “seeking a new opportunity” would not be included in a key word search.
2. They recommended she include additional keywords. To help her, they advised her to search job postings for related terms. After searching over 20 job postings, she identified possible terms: Business Development; B2B Sales, Hotel and Resort Sales, Hospitality Sales Consultant.
3. Next, since she wished to stay in the industry, they proposed she use the keyword “Hospitality” as this would be a bit broader than simply “Hotels”.
4. Finally, they emphasized the need to “showcase” her point of difference. What sets her apart? What is it that she brings to an organization? What is Elizabeth’ value proposition?
Result: Here is Elizabeth’s new headline filled with keywords, industry, and her value statement designed to get her audience’s attention. After 2 weeks, she had been contacted by recruiters from three companies who value her skills.