As the 2021 season begins to wind down, we have a chance to reflect on a truly unprecedented year. While we are grateful 2020 is in the rearview mirror, it did spur growth in the golf industry that we haven't seen in many years. Now, with 2021 and ongoing uncertainty, we continue to witness tremendous growth, and Crow River Golf Club is no exception to the new rule.
Let's begin with the membership. With over 30 new members, our club now has over 200 members for the first time in many years. We hope our new members are enjoying our club and creating new friendships and great memories. For our “veteran" members, I hope you are seeing the sort of changes in member satisfaction, services, and golf course conditions that make you feel proud to be a part of the club.
The Operating Board spent countless hours focusing on the club's amenities and opportunities throughout the last off-season. They wanted the membership to feel more involved and welcomed, and, yes, to increase the member spend rate. One result: Tavern '38, with its new look, feel, and menu options. As a result, Tavern '38 has seen a 36% increase in revenue versus 2019 and a 45% increase in revenue versus 2020. Members now feel as if you belong to a club, which is vitally important to the success of CRGC.
Our Golf Course superintendent, Kevin Froemming, and his team had an unbelievable year keeping the golf course in the best shape it has been in several years. With the addition of a new greens mower, roller, moisture reader, the greens stayed healthy and consistent throughout the entire season. Rounds of golf mirrored the all-time high of 2020 and increased almost 30% from 2019.
When I think about our employee-partners, I recall a Winston Churchill quote: "A pessimist sees difficulty in every opportunity, and an optimist sees opportunity in every difficulty." As many of you know, there are supply chain issues. The golf and food and beverage industries felt it as well. Shortages have erupted in equipment, apparel, food, labor, but our team does not complain; rather, they execute to the best of their ability, and I cannot thank them enough.
To the membership of CRGC, we had a great year, and I am grateful to you for being a part of the CRGC family. The Operating Board and Management will again be working diligently to make sure we take positive steps forward in the year ahead.
The Mutt Cutts van made a cross-country trip to the Annual CRGC Halloween Glo Ball Event!
Best cart & costume award goes to Lloyd and Harry - aka Justin Barrick & Anna Slyter and their Shaggin' Wagon- Congrats!!
Bullet Points to Know:
WINTER CART STORAGE is around the corner. If you are interested in storing your golf cart downstairs in a warm controlled environment, please let me know as spots are limited.
CHILI COOK-OFF CANCELED this year due to Covid. We hope to have it back again next year to taste your award-winning recipes.
Keep CRGC in mind when looking for a space for corporate or large family gatherings. We have plenty of space in Tavern '38 and the Grand Hall.
THE NEXT NEWSLETTER will be January 2022. The CRGC staff wish you and your family a wonderful Holiday season!
