Advertising can be an effective tool to inform prospective clients about a registrant’s training, services, and areas of competence. Advertising allows clients to make an informed decision about who may be best suited to provide their treatment. Registrants must ensure that any advertising platform does not prohibit them from abiding by CRPO’s Professional Practice Standards. Here are some suggestions to promote truthful, transparent, and accurate advertising:
1.Some online directories require therapists to use dropdown menus or pre-filled selection options to display psychotherapeutic techniques, issues treated, and client populations served. RPs should take special care to review each individual selection. Registrants who advertise competency to treat a specific issue (e.g., addiction, eating disorders, etc.) must be able to demonstrate through verifiable information that they have completed relevant training to treat that particular issue. Registrants who do not have verifiable training in a particular area of practice should not advertise or provide that service. Some specialized issues (e.g., addiction, eating disorders, etc.) may require advanced training beyond entry to practice requirements.
2.At this time, the College has not established a program to formally recognize and confer specialty designations. A designation should only be used if it has been earned from a recognized credentialing body and meets established standards.
3.In situations where registrants are receiving assistance to develop advertising content from a third party (e.g., employer, website developer, social media manager, etc.), it is important to apprise them of ethical standards in advertising. It is the registrant’s responsibility to ensure third parties advertise appropriately on their behalf regarding professional credentials and areas of competence. Where advertising content is being developed by a third party, it is advisable for registrants to review draft content prior to posting.
Ultimately, registrants are responsible for ensuring factual and clear advertising to avoid misleading clients. For more information, review CRPO’s Advertising Checklist and Professional Practice Standards (Standard 1.2.: Use of Terms, Titles and Designations; Standards 6.2. Advertising and Representing Yourself and Your Services).
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