MMBC Celebrates its First Birthday
On May 19th 2015, MMBC marked its one year anniversary of providing residents across British Columbia with expanded packaging and printed paper recycling services. Please click here for more on MMBC accomplishments during its first year of operation.
Canada Winter Games Recap
In December 2014, MMBC was announced as an official sponsor of the 2015 Canada Winter Games held in Prince George, BC. MMBC provided 550 receptacles that were used to collect recycling during the games. These receptacles have now been provided to Emterra Environmental and will be used to collect recycling from the 4,300 multi-family units in Prince George. Emterra is the collector that collects recycling at curbside from Prince George households as part of the MMBC packaging and printed paper recycling program.
Providing multi-family recycling collection in Prince George has always been part of MMBC's plan and partnering with the Games allowed MMBC to support recycling at an important community event, and enabled the Games to leave a legacy for Prince George residents.
MMBC Managing Director Allen Langdon at the Canada Winter Games Press Conference on December 4, 2014
Encouraging Residents to Recycle More
In 2014, MMBC ran a successful launch campaign to help educate residents about the changes to their recycling program. This campaign ran throughout 2014 and helped to increase awareness about the program and direct residents to the RecyclingInBC website where they could obtain more information about recycling in their communities.
MMBC is now running a new campaign that launched in April 2015. This campaign focuses on the "Second life" of recycling and what happens to materials once they are set out for recycling. The campaign features in print, online, billboard, and on radio and uses a video to illustrate what happens to materials once they are picked up for recycling.