Happy Summer CTAs,
There is something about river otters swimming, blue herons gathering on the banks, and visitors and residents eating ice cream cones on the town sidewalks that just makes me smile.
As the Certified Tourism Ambassador program continues steady growth into the sixth year, I have had the opportunity to tell the story of us to different destinations who marvel at what we have accomplished by networking, building on employment opportunities, sharing valuable time learning together, and supporting our local events and visitors.
I am in a 5:30 a.m. book club focusing on professional development and have read a few thousand pages in the last six months, one chapter at a time. My favorite so far is The Slight Edge. The message is simple and profoundly effective. Just slightly edge small daily actions in the direction of whatever you wish to accomplish and before you know it,  you will arrive. 

Of course I thought about the CTA program and how one 
Mo McElroy, Chief Sonomambassador
class, one exercise sharing our experiences, one visitor encounter, one visitor phone call answered with a welcoming smile has inched our program to not only national recognition, but has insured thousands of return guests, letters of appreciation, and personal satisfaction for being  part of something bigger than ourselves -- Sonoma County.

One friend request at a time, we have built a great Facebook community too, from zero to 428. Come join us and be #429.
Yours in blackberries off the vine, music on the green, and corn dogs at the county fair,



Join Sonoma County Tourism as it looks back on an unforgettable year and forward to a purposeful and bright future at its annual meeting, 7:30-10 a.m. Thursday, Aug. 30, at the Hyatt Regency Sonoma Wine Country in Santa Rosa.

Hear from the Sonoma County Tourism team on the sales and marketing efforts following the October fires and plans for commemorating the one-year anniversary.  Gain insights into Sonoma County Tourism's new strategic plan and the foundation outlined for both marketing and managing the destination.

Be the first to see the new Sonoma County Tourism brand. The new brand is designed to connect with visitors by conveying the unique DNA that is Sonoma County. MMGY Global, the marketing agency who partnered with SCT, will unveil the brand and show how all partners can integrate it.

Save the dates!
Lottery notices to follow

Sparkling Harvest at Gloria Ferrer
with Super Ambassador Ziggy the Wine Gal,
Aug. 28, 2018
Sonoma County Museum Tour
with Super Ambassador Stephan Stubbins,
Oct. 10, 2018

Exclusive CTA Deal

If you have friends who live in wine country or will be visiting, tell them about the great experience you had at Donelan. If you send a new customer to Donelan Family Wines and they buy six bottles of wine during their visit, you get a credit of $50; if they buy a case of wine during their visit, you get a credit of $100.
Meredith Barlin
DTC Business Development Manager
Donelan Family Wines
707-591-0782 | meredith@donelanwines.com

The Ranch at Lake Sonoma
Big Views Dry Creek Valley View ride
CTA Exclusive Discount 50% off

$25 per CTA for the specialty ride (normal rates $69-209/person) and bring a friend for $50 per person. Available  Monday-Thursday at 5 or 6 p.m. throughout August. Up to six riders per ride. Pants and closed-toed shoes required; check their website FAQ page for rider requirements.

Book by phone for CTAs only at 707-494-4449.

The Ranch at Lake Sonoma
100 Marina Road, Lot A
Geyserville, CA 95441
Follow signs in the park to The Ranch.

Event - Gravenstein Apple Fair

Date: Saturday and Sunday, Aug. 11 and 12, 2018
Location: Ragle Ranch Park, Sebastopol
Volunteers needed, the more, the merrier!  The Gravenstein Apple Fair is made possible by the enthusiasm of dedicated volunteers who work together to make the fair a success each year.

For the 2018 Gravenstein Apple Fair, volunteers receive an official Gravenstein Apple Fair apron, free weekend admission and parking at the Fair, a complimentary beverage, the opportunity to participate in making "The Sweetest Little Fair in Sonoma County" happen, and our sincere gratitude. 

Hop aboard and become a volunteer!  Sign-up online, here.

Event - Santa Rosa 150th Anniversary

Date: Saturday, Sept. 8, 2018
Location: Old Courthouse Square, Santa Rosa
Time: 3-10 p.m.
Santa Rosa, California is celebrating its 150th anniversary in 2018. The main event will be held on Saturday, Sept. 8, in Old Courthouse Square. This free, family-friendly event will bring the community together through fun activities, live performing arts, great food, historical displays and so much more. Volunteers are needed to help set up, monitor activities, and take down after the event. 

If you are interested in volunteering, please visit santarosacity150.com to sign up.

34th Annual Coastal Cleanup Day 

Date: Saturday, Sept. 15, 2018
Location: Sonoma coast and inland waterways
Time: 9 a.m. to noon, with a volunteer appreciation picnic from 1-3 p.m.

This is one of Sonoma County's largest volunteer events of the year, removing harmful marine debris and trash from our Sonoma coast and inland waterways. This is a great opportunity to show how the Sonoma County tourism industry cares for our beaches and waterways, and to help keep them places that people want to visit. 

Sonoma County businesses and groups are encouraged to participate by recruiting a team to volunteer to clean their favorite Sonoma Coast beach or inland waterway location on Sept. 15.

Sign-ups for volunteers are underway at  coastwalk.org/coastal-cleanup-day and i nformation on being a site captain is at coastwalk.org/coastal-cleanup-day/becomes-a-beach-captain. A  beach captain/partner marine debris training session with dinner and helpful tips will be held 6-8 p.m., Aug. 23, at O'Reilly Media Center in Sebastopol. 
For more information about the event and sponsorship opportunities, please email  cea@coastwalk.org  or call the office at  707-829-6689

Event - Kendall- Jackson
2018 Harvest Celebration

Date: Sunday, Sept. 30, 2018
Location: 5007 Fulton Road, Santa Rosa
Time: 11 a.m.-4 p.m.

Volunteers are needed for guest check in, wine pouring, and more. All volunteers receive a t-shirt plus a bottle of wine and verjus, and can enjoy the event before or after their shift.

Proceeds from Harvest Celebration tickets sales benefit the University of California Master Gardener Program of Sonoma County, a non-profit organization that provides environmentally sustainable, science-based horticultural information to all of Sonoma County's population. Presentations will include water conservation, sustainable gardening, and supporting pollinating insects.

Rebuilding Our Community Sonoma County (ROC) has set up a Resource Center for Fire Survivor Families, and the Volunteer Center of Sonoma County is recruiting people to help at the resource center in two different roles.
Case Management Intake Assistant  
The resource center needs a Case Management Intake Assistant to help enter client information, collect and verify information, and assist. Training will be provided. Shifts are available Monday through Friday, four to 10 hours per week. A six month commitment is necessary, as well as a simple background check. Bilingual is helpful, but not necessary. 

Front Desk Volunteer
The resource center is looking for volunteers to work the front desk, provide customer service, welcome the public, answer phones, and schedule appointments. Ideal candidates will be comfortable with MS Word, Excel, and Outlook, and able to type. Shifts are available Monday through Friday, four to five hours per week. A six month commitment is necessary, as well as a simple background check. Training provided. 

For more information on either position or to volunteer, contact Sandra Uribe, (707) 573-3399 ext. 102, suribe@volunteernow.org.