This is a brief and compelling sentence about why you should read this newsletter.
it's awesome.

Happy Endless Summer:
There seems to be no end to perfect weather, gorgeous sunsets, and summer rosé to drink here in paradise.  Last Sunday I took my weekly copy of the Press Democrat and my beach chair down to the riverside and the visitors kayaking by were commenting on my "perfect place to read the Sunday paper." (A proud local moment.)
I enjoyed the stories about the cider and arts boom happening in Sonoma County and a few days later we were on a fantastic tour with Clark Wolf pressing apples at Luther Burbank Experimental Gardens. Cider Rules!
Beth Costa, executive director of the Wine Road took time to thank the CTAs:
"Just had to say we had CTAs help with our festival on July 23rd and they were AWESOME. Responded quickly to our call for help, showed up on time, were friendly with our guests. Could not have done it without their help. Thank you so much! What a fantastic resource. We are providing our helpers with event tickets and the y' re given cute t-shirts the day they worked, so it was a win/win for all of us."
In this edition, I invite you to join us for the Sonoma County Art Trails exclusive reception and the chance to be part of the phenomenal Sonoma Wine Country Weekend.
Registration is officially open for the  CTA Annual Awards Luncheon on Thursday, Nov. 10. Remember we sold out last year so register and please bring a guest to show them what we're all about.
Thank you in advance for renewing your certification by August 31. Sandy has Starbucks gift cards for the early birds and we are rocking renewals!!!
Facebook Page
We jumped to 265 members from the last issue. Let's get to 300-plus this issue. A reminder that this is a closed group exclusively for us.  So please join our Sonoma County Tourism Ambassador Facebook Group and share an experience related to our theme this month. You just may be published in our next newsletter!
Theme of the Month
Apples + Cider - Share your photos and experiences.
Yours in Endless Sunshine, Award Winners, & Apple Pie,

Registration Open and you may bring a guest
Event: CTA Annual Awards Reception & Luncheon
Date:  Thursday, November 10, 2016
Time:  11:30 am - 1:30 pm 
Location:  Petaluma Women's Club
Cost:  $30 per person. 

Sell out expected.
CTA Annual Awards Nomination Now Open
Submission Deadline: Friday, September 23rd

The Sonom a County CTA Excellence Awards are presented to the Certified Tourism Ambassadors who exemplifies excellence in hospitality and customer service.  

This individual consistently exceeds customer expectations, possesses a strong knowledge of the region and attractions, and promotes the ideals of Sonoma County and the Tourism Ambassador Institute.

Winners will be announced at the CTA Awards Luncheon on November 10th at The Petaluma Women's Club.  We look forward to celebrating the spirit of service excellence with you!
Position Announcement
Visit Santa Rosa
Visit Santa Rosa-California Welcome Center Lead Concierge
Full Time - Non-Exempt
The CWC Lead Concierge is responsible for providing information to visitors in a friendly, helpful way and assisting the Welcome Center Manager with the day to day operations of the Welcome Center including staffing, merchandise program, reporting, visitor services, and financial tasks.  The Coordinator will serve as "in charge" staff member in the absence of the Welcome Center Manager.  Weekends are required.
Salary:  Hourly based upon experience
How to apply:
To apply for this position, please submit your resume and cover letter to 
Myrna Lozada  Manager, California Welcome Center
(Phone calls will not be accepted)

I sincerely hope you will come to this first ever preview collaboration with Art Trails created just for us.


CTAs are invited to a private reception with the artists to sip wine, mingle with the exhibiting artists and learn about the Art Trails experience to share with visitors. 
Event:  CTA Exclusive Art Trails opening reception  
Date:  Friday, September 23rd
Location: Sebastopol Center for the Arts  282 S High Street in Sebastopol
Time:   4:00 PM to 6:00 PM. (Prior to the public reception at 6:00 PM)
Cost:  $15 per person includes reception
Points:  5 for Education
Registration:   CTAs & you may bring one guest. Please register separately.
Linda Galletta, Executive Director
Sebastopol Center for the Arts

Event: Sonoma Wine Country Weekend 2016
Event Date:  Saturday, September 3rd
Location: MacMurray Estate Vineyard /Westside Road in Healdsburg
Points: 5 for volunteering 
Shift Times: see below
Volunteer to help the thousands of visitors coming to Taste of Sonoma at MacMurray Estate Vineyards during Wine Country Weekend 2016. This is a great opportunity for those who would like to be a part of the largest wine country festival of the year, held in a beautiful ranch setting that is normally closed to the public.

Monday, August 29th - Saturday, September 3rd 
Event Set Up-assist in creating gift bags and other tasks to get ready for the event

Saturday, September 3rd 
Sonoma County Tourism Table: 1 More Volunteer Needed
Sonoma County Tourism will have a special table with maps, guides and local experts (that's you!) providing hints on what to do in Sonoma County. We are looking for 4 volunteers to work from 10:00am until 4:30pm.

Volvo Lounge: 4 Volunteers Needed
The details of this area are being confirmed right now. The volunteer position will likely be either pouring wine or signing guests up for a special mailing list/opportunity from the car sponsor. We are looking for 4 volunteers to work from 10:00am until 4:30pm.

How to Sign Up:
Brooke Altman
Volunteer Coordinator
Sonoma Wine Country Weekend
783 Broadway, Sonoma, CA. 95476
Office 707.721.1627

Event: Cajun Zyedeco & Delta Rhythm Festival
Event Date:  Saturday, September 3rd and Sunday September 4th
Location: Ives Park, Sebastopol
Points: 5 for volunteering 
The Rotary Club of Sebastopol Sunrise presents this festival to include two days of music, food and fun in the Mississippi River Delta tradition. The festival plays out in Ives Park where visitors will dance under the redwoods, dine on fine Creole food, and enjoy superb wine, beer and drink.  This event benefits local West Sonoma County schools, non-profit and community organizations (Community Grants Projects) and Rotary International humanitarian projects through the Rotary Club.

How to Sign Up:
Terry Kelley, Executive Director
Sebastopol Area Senior Center
167 N High Street
Sebastopol, CA 95472

Event: The 3rd Annual Farmer Olympics hosted by the Farmer's Guild
Date: September 17, 2016
Location:Petaluma Fairgrounds 
Time: Noon - 7:00 pm
Points: 5 for volunteering
Requirements: Must love and appreciate local food and farms and be ready for some fun.
Perks Will receive free admission, gift bag and drink ticket 
About the Farmer Olympics:
Our major event of the year is  "The Farmer Olympics" and it's a day of fun, food and farm-themed games for foodies, families, and, of course, farmers and friends. We're anticipating from 750-1000 visitors during the course of the day and would so appreciate having CTAs involved.

Contact Evan Wiig at