This is a brief and compelling sentence about why you should read this newsletter.
it's awesome.

Hello CTAs,
There's a whole lotta shaking going on in Sonoma County as visitors continue to arrive and are greeted with a warm handshake and welcome from each of you. We made the national news for our wet winter. My daughter Bonnie even made the NBC nightly news for the flood at my river home.  I was in Costa Rica at the time (drying out) and my Facebook and phone were flooded with messages from friends who watched the news from Maine, Vermont, Rhode Island, Florida, Los Angeles, Texas, Colorado and more.
The skies parted just in time for a beautiful 25th Anniversary of Winter WINEland, our tasting rooms and hotels rode out the economic storm, and our visitor numbers are projected to climb to 8 million in 2017.

Fifth Anniversary and the Big 2,000
This year is a BIG one for the Sonoma County CTA program.  On Aug. 31, we will celebrate our fifth anniversary and in one of the upcoming spring certification classes we will certify our 2,000 ambassador. 

Michelle Lacy, Social Media Manager
Sonoma Valley Visitors Bureau
"Thank you for a wonderful CTA class last week! I really enjoyed meeting you and learning more about Sonoma County. I think I could teach a class on Sonoma Valley and I thought I knew about most of the county but, I really learned a lot in this process. You have inspired me to take a road trip somewhere I've never been in the county at least once a month. I think this class is very valuable and hope more people in our industry take advantage of this opportunity. You rock!" 

Jan Schultz, Marketing Team
Art Trails
Thank you so much for your brainstorming and terrific assistance creating the wildly successful CTA- Art Trails preview reception. Many Art Trails artists not only attended the event, but proactively commented on what a great event it was. I personally enjoyed meeting all of the CTAs and heard from many of them how they too enjoyed the reception.  What a win-win! It was a very successful Art Trails year and we cannot help but think that the CTAs recommending the Art Trails was a strong contributor to this success!. On behalf of the 173 Art trails artists and Art Trails Program THANK YOU for your fabulous support, encouragement and assistance!

Facebook Page
We jumped to 285 members from the last issue. Let's get to 300-plus this issue. A reminder that this is a closed group exclusively for us.  So please join our Sonoma County Tourism Ambassador Facebook Group.  Click To Join Our Facebook Page

Be on the lookout for fabulous spring, summer and fall education experiences in 2017 with a focus on food, art and what's new. Our next bus tour will be on March 29 to Sonoma Valley with Clark Wolf in conjunction with ambassadors from San Francisco Travel.
Yours in Umbrellas, Bud Break and Good News,

Broadway Under the Stars is offering 200 FREE tickets exclusively for CTAs ( limit two per person) to the upcoming Sunday evening performance (March 12 @ 7:30pm) of Best Of Broadway Under The Stars at Luther Burbank Center.

How To Reserve:
1. Email the Box Office Manager:
2  Provide first and last name ( CTA+1 guest permitted)
3. Put in the subject line:  CTA Tickets

More Information:

Event: The Sonoma County Orchid Society Show
Location: Santa Rosa Veteran's Building, Santa Rosa
Date:  Friday, March 31 - Sunday, April 2nd
The Sonoma County Orchid Society, a non-profit celebrating its 60 th  anniversary, is in need of some volunteers for their annual show & sale on 4/1 & 4/2. In exchange for working, you'll get to enjoy the show for free. No knowledge of orchids is required for these positions. 

Santa Rosa Veteran's Bldg, 1351 Maple Avenue, Santa Rosa

Fri, 3/31 - setup from 9:00 - 12:00. Unloading trucks, covering tables with plastic, etc .
Sun, 4/2 - cleanup from 4:00 - 7:00 pm. Removing plastic from tables, sweeping, etc.

Shifts for jobs below are:
Sat, 4/1 - shifts are 9:45 - 1:15 pm, and 1:15 - 5:00 pm
Sun, 4/2 - shifts are 9:45 - 12:45 pm, 12:45 pm - 4:00 pm
Plant Hotel - where people stash their plants while continuing to shop (sitting/standing)
Security - monitor entrance & exits (sitting/standing)
Volunteer Center - keep snack room neat & stocked (sitting/standing)

How to sign up:Email Cindy at  ShowVolunteer@SONOMAORCHIDS.COM  with tel #, date, shift & job you can do.

Event: The Butter & Eggs Days Parade
Location: Downtown Petaluma
Date:  Saturday, April 29, 2017

The Butter & Egg Days Parade is a fabulous opportunity for CTA's to have fun and help the community out on Saturday, April 29 th.

Volunteers are needed for:
  • Parade Street Monitors - to serve as crossing guard/crowd host along the parade route so spectators remember to be safe while watching parade. (10:30am-2:30pm) - 30+ needed
  • Beer Garden Booth - to pour beer & wine, check IDS & attach wrist-bands for our guests (2 Shifts: 10am-1:30pm or 1:15-4:15pm;) - Up to 40 needed, especially afternoon 

Shift Volunteers receive:
  • Volunteer Training Dinner on Tues. April 18th, 6pm at the Sonoma-Marin Fairgrounds! We provide dinner, get an overview of parade day, then we break into groups for specific duties
  • An official 2017 Butter & Egg Days Parade T-shirt! (To show you're with the parade)
  • Beverages & snacks day on parade day! (Remember to stay hydrated!)
  • Volunteer Thank You Party - dinner, lots of raffle prizes & fun! (date tbd) 

How to sign up: Please email or download a volunteer form at, under Butter & Egg Days applications or call 707-762-9348 for more information. Thanks!

We are looking for a Sales and Hospitality Manager. We want you!

Please share this with all your talented friends and neighbors who are looking for a fun job. 

Call @707-568-3040 or email me

CTA Education Event: "Sonoma, the Valley and the Town: A Delicious Taste of History"

Join Clark Wolf and our fellow Ambassadors from San Francisco Travel on this lively tour of Sonoma with stops at BR Cohn ,Williams Sonoma, Ramekins, and the Girl and the Fig.