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November campaign pairs tourism leaders’ video messages with a photographic celebration of the Caribbean
BRIDGETOWN, Barbados (Nov. 1, 2026) — The Caribbean Tourism Organization (CTO) today launched its Caribbean Tourism Month campaign with a call from newly elected Chairman Charles “Max” Fernandez for stronger regional partnerships, greater local ownership and tourism opportunities that benefit communities across the region.
Under the theme “From Legacy to Leadership: The Caribbean’s Tourism Story Unfolds,” the monthlong campaign pairs video messages from tourism leaders with destination photography, celebrating the region’s heritage and its shared ambitions for the future.
Fernandez, Antigua and Barbuda’s minister of tourism, civil aviation, transportation and investment, opens the video series with a message recognizing the people whose contributions have shaped Caribbean tourism.
“My Caribbean brothers and sisters, our tourism legacy is a remarkable story of resilience, cultural pride and the determination of our people. Across generations, we have made this region one of the world’s most distinctive destinations,” Fernandez said.
He identified sustainability, innovation and greater opportunities for communities as priorities for the industry’s continued development.
“But our future cannot be achieved in isolation. It demands collective leadership, stronger regional partnerships and shared knowledge with local ownership,” he said.
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