Danville-Boyle County Economic Development Partnership
Danville-Boyle County Convention and Visitors Bureau
August 22, 2013

FOR IMMEDIATE RELEASE                                                        MSP
Contact: Jennifer Kirchner
Office: (859) 236-2361  

Convention and Visitors Bureau sponsors Kentucky Bourbon Trail tour   


DANVILLE, Ky. - Wineries and microbreweries are a burgeoning industry in Danville, Ky., and this September, distilleries join the list: the Danville-Boyle County Convention and Visitors Bureau is partnering with the Kentucky Bourbon Trail� to showcase Danville as a stop on the self-guided experience.


Kentucky Bourbon Trail� tour participants can visit any of seven Kentucky distilleries in any order they choose, though the Kentucky Bourbon Trail� provides detailed itineraries and information to those who request it.


"If you look on the map, you'll see that Danville is ideally situated within striking distance of eight of the world's most iconic bourbon distilleries," says Kentucky Bourbon Trail� tour Director Adam Johnson. "It's a natural partnership for that reason. Plus, Danville's historic tradition and vibrant downtown make it the perfect place to stay while on the tour."


The partnership not only puts another jewel in the crown of the Kentucky Bourbon Trail� tour, it also brings valuable tourism and visitors to the Danville-Boyle County area.


"Last year, over 500,000 people visited one of the seven member distilleries," says Johnson, "and over 18,000 people completed the Kentucky Bourbon Trail� passport, which gets stamped at each of the distilleries."


These numbers become even more meaningful when paired with the results of a recent University of Louisville economic study, which determined that every person that completes the Kentucky Bourbon Trail� passport spends an average of $737 dollars in the process.


Fortunately for Danville and Boyle County, the new partnership with the Kentucky Bourbon Trail� opens the possibility of sharing in these economic benefits.


"Tourism is the third largest industry in Kentucky, and the bourbon industry is a major component of that economic narrative," says Jennifer Kirchner, executive director of the Danville-Boyle County Convention and Visitors Bureau. "Danville has always benefitted from visitors on the Kentucky Bourbon Trail� tour, and now we're making it official."


The Kentucky State Barbeque Festival and Danville-Boyle County Convention and Visitors Bureau will host the Kentucky Bourbon Trail� at Grayson's Tavern in Danville's historic Constitution Square, the site of the signing of the Kentucky constitution, Sep. 6 - 7.


Grayson's Tavern was built in 1785 and served as a way-station for pioneers on their way west. The tavern was also a meeting place for the Political Club, which held many debates regarding Kentucky's statehood. It now holds the offices of the Danville-Boyle County Convention and Visitors Bureau.


"Danville has a great tourism infrastructure," says Johnson, "and it also has so many great seasonal events. Those participating in the Kentucky Bourbon Trail� tour can coordinate their visit with big events like the Great American Brass Band Festival, Irish Festival, or Barbeque Festival."


The Kentucky Bourbon Trail� booth will offer merchandise and samples of Kentucky's best bourbon during the festival.


"When all these people come into town that day to taste barbeque, we want to offer them some true Kentucky hospitality," says Johnson. "And that means Kentucky bourbon."


Kirchner is looking forward to the partnership as a way of sharing Danville with the rest of Kentucky and the world.


"Working with Adam is a natural fit for Boyle County, and I'm optimistic that this partnership will benefit our local business-owners and hotels, not to mention further acknowledge what a beautiful piece of the Bluegrass Danville represents," she says. "I'm very excited about the possibilities and publicity this will bring to our county."