California Agritourism News January 2020
News and notes for the agritourism community from UC SAREP

Happy Winter!

In this newsletter:
  • LAST CHANCE! Join the NATIONAL Agritourism and Direct Sales Survey
  • - CA agritourism directory & calendar for visitors
  • County regulatory updates
  • Final Contra Costa Co. comments due
  • San Diego Co. to allow vendors at agritourism events
  • CA conferences & summits coming up (We'll be offering agritourism workshops or presentations at all three February events - Hope to see you there!)
  • CA Small Farm Conference in SLO Co.
  • Sustainable Food & Farm Conference in Nevada Co.
  • Tuolumne Co. Agritourism Summit
  • Useful resources

Thanks for all you're doing.
Please stay in touch; let us know your stories and updates for the next newsletter!

Penny Leff
Agritourism Coordinator
UC Sustainable Agriculture Research and Education Program
UC SAREP Agritourism Programs
LAST CHANCE!: Join the NATIONAL Agritourism and Direct Sales Survey now

Hello California agritourism operators - If you have visitors on your farm, ranch, vineyard, or fishery, you are invited and encouraged to take part in a national survey about agritourism and direct sales. Whether you have a farm stand, U-pick, CSA, corn maze, tasting room, school field trips, events, Christmas Tree farm, tours, classes, dinners, hunting, overnight stays, or open your farm to the public in any other ways, your experiences are important.

This survey is confidential and should take about 10 minutes to complete. Results will be used to develop tools and resources for farmers and ranchers. The survey will close January 31. Questions can be directed to Lisa Chase, or 802-257-7967.

The survey is at:

Please share the link with agritourism operators in your organization or network. We're a partner on this project and hoping for a strong turn-out from the California agritourism community! Local contact: Penny Leff, or 530-752-5208
almost there

We invite California farmers and ranchers operating agritourism businesses or events to complete the  directory application  or event listing form  online.

Already listed? Please check your listing and send us any changes using the update form .

Or - just add  to your email blast list to share your event news - we'll grab what we can for the calendar.

County Agritourism Regulatory Updates
Final Contra Costa County land use COMMENTS DUE by Jan. 27
After a series of community meetings, Contra Costa County planners and staff are continuing to finalize the recommendation packet that will be presented to the Board of Supervisors at the February 4th hearing. The recommendations include details about what agritourism activities and short-term lodging will be allowed, including minimum lot sizes and permit levels.

If you would like to add any final comments to the recommendations, please submit the comments by 5:00 pm Monday, January 27, 2020 to be considered.

To learn more, to be added to the email list to receive notices of meetings, or to submit comments, contact Jennifer Cruz, Senior Planner, Contra Costa County Department of Conservation and Development at 925-674-7790 or
The finalized report will be published before the Board of Supervisors’ February 4, 2020 hearing.
Vendors to be allowed at Temporary Agritourism Community Events in San Diego County
San Diego County Planning Department has drafted new rules for "Temporary Agritourism Community Events," that allow food and goods vendors at agritourism (including winery) events.

Approval requires two Board of Supervisor hearings. Staff are scheduled to go to the Board next Wednesday 1/29, and then again on 2/12. It will take 30 days after 2/12 for the ordinance changes to become official.

Project Contact: Timothy Vertino  | (858) 495-5468

Educational Opportunities:
CAFF Farmers Guild logo
California Small Farm Conference
February 27 - 29, 2020
San Luis Obispo County
Workshops • On-farm Demos
Field Days • Ag Policy Forum • Mixers 
The Agrarian Lovers Ball

The 32nd annual California Small Farm Conference in February 2020: Farmers, ranchers and local food advocates gather each year to explore hot topics in sustainable agriculture, work to bridge field and fork, sharpen their skills, network and give voice to those growing a more resilient food system from the soil up.

Cuesta College North County Campus
College in Paso Robles, California
2800 Buena Vista Dr, Paso Robles, CA

Tuolumne County Agritourism Summit
Thursday, February 20, 2020
Hurst Ranch - Jamestown, CA
$20/person - Includes lunch
Presented by: Visit Tuolumne County
Sign up online or call (209) 533-4420
Sustainable Food & Farm Conference - February 7 - 9
Grass Valley, CA
Produced by Sierra Harvest
(530) 265-2343

  • Friday Farm Tour
  • Saturday Keynote Speakers
  • Food & Farm Expo & Evening Mixer
  • Sunday Workshops

  • California Agritourism - a UC ANR website compiling information and resources for farmers, ranchers and everyone involved in California Agritourism into one easy-to-use location

  • Agritourism Intensive 2019 - agendas, handouts and presentations from the 3-session agritourism planning class offered in Calaveras and Santa Cruz Counties, Jan-Mar, 2019

  • Farm-Based Education Network - A free international member network established to strengthen and support the work of educators, farmers and community leaders providing access and experiences of all kinds on productive working farms.

  • Farm Stay U.S. -The website of the U.S. Farm Stay Association, promoting farm and ranch stays in the United States and providing resources for farm stay operators and visitors.

  • Hipcamp Landshare - rural accommodations marketing site - If you are legally permitted to offer camping, cabins, or any kind of farm stay or guest ranch on your land, these San Francisco based folks may be good marketing partners.

  • Harvest Hosts - a program that connects farms and wineries with RV owners. Invite Harvest Hosts' RV owners to park overnight on your property and benefit from the goodwill that motivates them to make purchases.

  • AgritourismReady website - Created by Ohio State University Extension: A One Stop Shop for preparing your emergency management plan

  • North American Farm Direct Marketing Association (NAFDMA) - a membership based trade association dedicated to providing endless peer-to-peer learning opportunities, connections and resources, for farmers who are passionate about the business of agritourism and farm direct marketing.