Registration open for Regional Agritourism Summits
California Agritourism News January 2017
from the University of California Small Farm Program

Happy rain! I hope you all are surviving California storms in good shape.

Thanks for opening the newsletter. In this issue:
  • Four regional agritourism summits - please register now
  • Webinar summaries now online for easy reading
  • Farm stay stories from experienced farm stay operators
  • directory and calendar promotion
  • Useful resources
Warm regards to everyone involved in California agritourism. Please stay in touch.

Penny Leff, UC Small Farm Program Agritourism Coordinator
Coming up soon: Four Regional Agritourism Summits

For agritourism operators, tourism professionals, county, city and state staff and officials, community organizations, agricultural organizations, tour organizers and everyone else involved in California agritourism.

Please join your regional agritourism community for a day of sharing, learning and planning together at the Regional Agritourism Summit in your region. The summits are hosted by the UC Small Farm Program, UC Cooperative Extension advisors and collaborating partners. Each summit will be a participatory all-day session with lunch provided.

Registration is now open: 
  • Stanislaus/San Joaquin/Merced Agritourism Summit:
    Thursday March 23, 2017
    Stanislaus Co. Agricultural Center, 3800 Cornucopia Way, Modesto
    Register here (registration fee $25 - pay online or mail a check)
  • Riverside/San Bernardino/San Diego Agritourism Summit
    Wednesday March 29, 2017
    La Sierra University, 4500 Riverwalk Pkwy, Riverside
    Register here (registration fee $25 - pay online or mail a check)
Each regional summit will be different & unique. Some highlights:
  • County regulatory updates and discussion
  • Share activity, outreach and pricing strategies
  • Plan collaborative marketing
  • Speed-dating with service providers (Petaluma)
  • Social media marketing training (Davis, Modesto)
  • Developing itineraries and bus tours (Petaluma)
For updates and featured speakers, please see:

Participants are invited to bring marketing and organizational information to display and share.

Please help spread the word about the summits to your community, colleagues, neighbors, co-workers, organizations, friends and clients.
News releases, flyers and registration links are all here.

For more information: Penny Leff, UC Small Farm Program Agritourism Coordinator, 530-752-7779,
Webinar Summaries now online

If you're kind of like me, you might have skimmed the slides from the "Agritourism Conversations Lunchtime Webinar" presentations from last summer and wanted a bit more information. Then you clicked on the webinar recording, but it was too long and you had other things to do.

Now you have another option to learn from our experienced webinar speakers about agritourism strategy, social media marketing, permitting and partners. Melanie Cheng of FarmsReach, the woman who kept the webinars organized and moving smoothly, has created Webinar Summaries for four of the webinars - in outline form full of details, questions and answers, and easy to skim to find what you're looking for quickly.

And don't forget - The California Agritourism discussion group is still live on FarmsReach. Please join the conversation. Thank you, Melanie!
Farm Stay Stories

Casa de la Pradera
Many small-scale farmers and ranchers are considering inviting guests for overnight stays as an additional revenue stream and to educate guests, if they're interested, about agricultural life. We talked with some experienced farm stay operators a couple of weeks ago to learn more. Each farm stay is as unique as the farm and the farm owner.

Alice Kaiser of Casa de la Pradera  in Fiddletown (Amador County), Nori and Mike Naylor of Naylor's Organic Family Farm Stay in Dinuba (Tulare County), Cathie Orr of Willow Creek Ranch in Mountain Ranch (Calaveras County), and Ruth Hartman of Coffee Creek Ranch (Trinity County) shared some experiences and advice for other farmers and ranchers thinking about farm stay operations. Here are their stories... more 
Educational Opportunity ...
  • North America Farm Direct Marketing Association (NAFDMA) annual convention will be held in Mystic, Connecticut, February 3 - 9, 2017. Learn more here
We're promoting the NEW

Free listing for your agritourism activities and events 
If you are a working California farmer or rancher operating an agritourism business or organizing agritourism events, we invite you to complete the  directory application  or event listing form  online (remember to upload a picture too). You can also add  to your email newsletter list to share your event news - we'll grab what we can for the calendar. If you're already a member, please check your listing and send us any changes (and a picture) using the  update form . Join now - visits to the site are growing daily. IT'S ALL FREE.
  • We're on Twitter promoting your California agritourism events and activities - please follow, retweet or tag us about your events and activities for visitors - @CAagritourism
  • We have a new, visitor-targeted Facebook page - California Agritourism Adventures - please like us, share, and send us your news to promote on the page and in the online directory calendar.   
We look forward to helping promote your business!

Some useful resources... 
  • Farm-Based Education Network - A free international member network established to strengthen and support the work of educators, farmers and community leaders providing access and experiences of all kinds on productive working farms.
  • Toddypond Farm - A Farm Stay U.S. member
    Farm Stay U.S. -The  website of the U.S. Farm Stay Association, promoting farm and ranch stays in the United States and providing resources  for farm stay operators and visitors.
  • Hipcamp Landshare - rural accommodations marketing site - If you are legally permitted to offer camping, cabins, or any kind of farm stay or guest ranch on your land, these San Francisco based folks may be good marketing partners.
  • Harvest Hosts - a program that connects farms and wineries with RV owners. Invite Harvest Hosts' RV owners to park overnight on your property and benefit from the goodwill that motivates them to make purchases.
  • AgritourismReady website - Created by Ohio State University Extension: A One Stop Shop for preparing your emergency management plan
  • North American Farm Direct Marketing Association (NAFDMA) - a membership based trade association dedicated to providing endless peer-to-peer learning opportunities, connections and resources, for farmers who are passionate about the business of agritourism and farm direct marketing.  
Penny Leff, Agritourism Coordinator | UC Small Farm Program 
530-762-7779 |
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