Oct. 19, 2025

Exercise: Build your brand kit (with Canva Pro subscription)

You should aim to rarely start from scratch when designing with your audience in mind. That means you shouldn’t spend precious time searching for the perfect colors and fonts each time you boot up Canva.

Instead, you can set up elements like your organization’s logos, color palette, fonts and more within the app before your editor asks you to produce an eye-catching Instagram carousel on the news your reporting team broke 10 minutes ago.

For today’s lesson, we’re going to show you how to build your brand kit within Canva — and, as a bonus, how Pro users can build a template-based style guide within Canva Docs.

But first, what is a brand kit?

A brand kit is a standard set of logos, colors, fonts, and imagery that comprise your organization’s style and feel. Rather than creating new versions of each design and waiting for approval from your top editors, a brand kit allows you to have elements ready to import into any design. Canva also has tips for creating and scaling your brand identity.

How to build a brand kit using Canva Pro:



• First, compile your brand assets. Not sure where to start? Canva has guides for designing and selecting logos, color palettes, and signature fonts. 

• Open the Brand tab on the lefthand panel.
• Add a new brand kit with the “Add New” button in the top-right corner.
• Name your brand kit, as you might make many different ones for sub-brands or specific campaigns. Some newsroom examples could include an election brand kit; a donation drive kit; or a kit for a new web series.
• Upload your brand logos by selecting "logo" and dragging to drop into the brand kit.
• Choose brand colors using hex codes or CMYK codes. You can group them by primary and secondary colors.
• Select or upload brand fonts for each heading and subheading style. You can also choose primary and secondary fonts.
• You can also create branded templates that make designing your most important content types easier than ever, for any teammate.

Now you’re ready to use your brand kit in anything you design! And you can share the brand kit by adding teammates to your Canva team, which you can do with a link or via email.

Camp Canva is a partnership between the National Press Club Journalism Institute and Canva to offer 31 days of free training for journalists today and continuing through the month of October. Camp Canva is a self-paced, opt-in e-mail learning series that offers quick tips and tricks for media professionals to supercharge storytelling and audience reach. Learn more about Canva's World Tour.

For any questions about this free program, contact Institute staff.