Independent testing shows measurable shifts in attitudes and willingness to act.
Blue Square Alliance Against Hate
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Dear Friend,


As antisemitism rises and public debate grows louder, a broader question is emerging: can anything meaningfully reduce hostility toward Jews? 

 

At the Blue Square Alliance, we focus on what the evidence shows. Not every effort produces results. But some do. 

 

When interventions are rigorously tested, strategically deployed, and built for scale, they measurably improve attitudes and reduce antisemitic sentiment. We focus exclusively on those approaches.


This is what the data show about the ongoing “Sticky Note” campaign: 

  • HarrisX testing ranked our ad #5 with U.S. adults across eight measures of creative effectiveness and impact, compared to all Super Bowl spots.

  • ADL ad testing found that viewers were 10-percentage-points more likely to say they felt personally motivated to address anti-Jewish prejudice after seeing the ad. 

  • Compared to a control group, those who saw the ad are 13 percentage-point more likely to say they would interrupt anti-Jewish comments or jokes made by friends or family.

In a landscape crowded with noise and misinformation, effectiveness matters. The opportunity in front of us is to continue expanding approaches that reduce hostility and increase understanding - reaching more people with interventions proven to move opinion.

  
Thank you for your partnership in making this kind of change possible.

 
Warmly,

 
Maya Buki Dabby

Chief Philanthropy Officer

Your monthly support fuels our efforts to confront antisemitism and educate with evidence-based solutions. »

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Blue Square Alliance Against Hate

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Blue Square Alliance is a nonpartisan, registered 501c3 non-profit organization. We do not support any political party or candidate. We never endorse candidates for office. We do call on everyone, regardless of political affiliation, to support the fight against Jewish hate and all hate.

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