We never thought we’d be questioning this, but thanks to the prevalence of artificial intelligence in everyday business decisions, it’s time for us to ask:

Is it possible to be too perfect?

Polished, high-quality content is the aspiration of many marketers and creative business professionals. Those who came close to it were revered as masters in their field.

But there’s another player on the scene who’s now producing highly polished content: AI.

Thanks to the rise of AI, consumers have become suspicious of copy and creative that looks a little too perfect. Those who are resistant to encountering AI-generated content might automatically turn away from impressive, near-perfect efforts.

In response, some companies are aiming to be, well, a little less perfect. They want to sound human. They want to tout their flaws. They want to send out advertising that’s a little rough around the edges. They want to say: It’s really us, the brand you know and love, and not some computerized simulacrum. Warts and all.

Of course, this creates a true paradox for established marketers. Do you stop putting forth your most polished work because you don’t want it to be dismissed? It might sound antithetical to everything you’ve ever learned. But you’re not the only one wondering these things.

Here’s our advice: Stay the course. While customers might be wary of perfection, they still appreciate authenticity. If your brand is known for its highly polished output, then now is not the time to change. It’s time to lean into the characteristics that really define your voice, your look, your values. Stand out, but stay true.

If you’ve always been more relaxed? That’s also the way to continue. If you’re incorporating new tools that try to glam up your brand, or smooth out its personality, then make sure your best minds are reviewing everything for accuracy and appeal—and then de-work the final results just enough to ensure authenticity. Instead of thinking “less perfect,” think: “more US.”

Unsure where you land on the perfection scale and how to preserve your authentic voice? Mad 4 Marketing can assess your brand identity and provide pointers for how to make sure it shines through all of your upcoming campaigns. Deeply understanding the tenets and unique identifiers of your brand is the best way to combat the marketers’ “paradox of perfection.”

We were excited to welcome our fellow Rising Leaders Council members to the M4M office for last month's meeting.

Laura led a presentation on personal branding, sharing practical insights on building your reputation, showing up authentically, and creating opportunities through intentional networking. 

The Rising Leaders Council is an incredible community of emerging professionals, and we always enjoy connecting, learning, and growing together. Looking forward to the next meeting!

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