Can you Brand sand?

Welcome to "The Message"

Consistent, focused internal communications and external marketing matters. Your Message - The Message - effectively promotes and enhances your brand and motivates your audiences to take action: get engaged, buy, donate, volunteer, or invest.

Why it matters: The information and examples outlined each quarter in The Message newsletter will help you focus your message.

BRANDING

Can you Brand sand?

Sand is the most-extracted solid material in the world and the second-most used global resource behind water. A true commodity.

So how do you Brand a commodity such as sand?

495 words - 3 minute read

CONTENT CREATION

Encapsulating someone’s contribution to their industry and their community is a challenge. The Insurance Society of Philadelphia and Conner Strong and Buckelew engaged McHenry Creative to address that challenge and craft an executive profile video segment to honor the 2022 Distinguished Leader at the recent ISOP gala. Enjoy the video.