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What's New in April

We're growing again! Capstone is pleased to welcome two new members to our team; Sabrina Fox and Lynne-Anne West.

Lynne has joined the team as our new Brand & Marketing Lead. Lynne will be focusing on building Capstone’s brand awareness and creating dynamic and engaging marketing campaigns to help grow our portfolio of clients. Lynne comes to us with more than 15 years’ diverse experience in marketing communications, digital, creative services and public relations roles developing teams, implementing best practice and project management in busy, creative environments to strict deadlines in public, not-for-profit, corporate, small business and financial services sectors. 

Sabrina will be concentrating on helping Capstone grow our client portfolio as our RFP and Proposal Writer. Her keen attention to detail is the perfect fit for our RFP writing process. Growing our client base is important not only for our bottom line, but also to diversify our industry knowledge and service offerings. This, in turn, is a huge benefit to our clients and partners.

New Partnership Announcement

We are very excited to announce that we are working with Halifax Harbour Bridges (HHB) as an approved vendor providing project management, business analysis and change management services. We are really looking forward to getting our team engaged with HHB to help them reach their business goals.

ICYMI - Project Manage Like a Pro Parts I & II

Project Manage Like A Pro Part I and Part II are both available for you to view.

Simply click the links below to access these informative sessions.

Project Manage Like A Pro Part I -

Project Manage Like A Pro Part II -

Many thanks to our friends over at Digital Nova Scotia for hosting these sessions. Check out their Events calendar for more upcoming insightful webinars and in-person events.

Show Stopper: Capstone-on-Demand

Pay for what you use & avoid long, complicated contracts - that's Capstone-on-Demand! This is a unique service, where you, your business and your team have dedicated access to our in-house professionals. Each time you need one of our experts they are simply a phone call or e-mail away. With our dedicated support team behind you, you will benefit from on-call access to an experienced practitioner who is familiar with how your team works, your organizational culture and the projects rolling out to meet your strategy. 

Take advantage of our suite of services. You can choose to engage in a single service or ramp up as you need more support. 

  • Avoid long, complicated contracts. 
  • Engage through a monthly retainer. 
  • Cancel anytime for a refund of the remaining retainer. 
  • Receive weekly updates on engagement levels. 
  • No minimum engagement required; use one or all of our resources as you need them. 
  • Respond to emerging challenges, team capacity issues & other problems with experienced business resources. 

Check out all of the services available to you through Capstone-on-Demand by clicking HERE.

Capstone Knowledge Centre:

What's Trending? 

That’s a great question! Knowing and understanding what is going to impact your business is vital for success – it’s important that your strategic planning considers global events, changes in your industry, developments in resourcing and processing, and ultimately – what your end users want, need, and expect from you. 

Company Culture and the Workplace Needs to Be Top Class 

With continued focus on Environmental, Social, Governance (ESG) issues, there is a continued trend in evaluating, adjusting, and changing company culture, to ensure that workers are protected, appreciated, and treated fairly. How your company operates, and the way in which it treats its staff is crucial – not only for maintaining a highly-skilled workforce, but for sourcing upcoming talent, interacting with other businesses, and appealing to investors or obtaining financial assistance. 

Digital Transformation will Accelerate 

Innovative and transformative technologies will continue to change the way in which businesses function, both in how they operate internally – and how they engage with customers. Technology such as Virtual Reality (VR), Augmented Reality (AR), and online communication, with hybrid remote working will continue to enhance and fundamentally change business operations. 

Sustainability is a Critical Issue 

With targets set for 2030 and 2050 by worldwide organizations, there is a continued focus on businesses redefining their practices and operating processes and becoming more sustainable. 

Employees, customers, and investors alike, are increasingly more likely to engage positively with companies that are making environmentally friendly decisions, and actively working on their sustainability plans. 

Immersive Customer Experience is Increasing 

Customer experience (CX) is essential, 86% of customers are willing to pay more for superior CX, and up to a 16% price premium following a positive experience; and the trend of technology being involved in providing this continues to grow. 


The upwards trend towards CX has seen brands such as Adobe and Adweek appointing Chief Experience Officers (CXO) to ensure CX is covered as a fundamental part of their operational strategy. 


Supply Chains are Going Green 

With ESG and Sustainability playing enormous roles in business development and change, it’s unsurprising to see a trend towards green supply chains. Businesses want to be sure that their suppliers are a good fit for their vision and values and are making changes to the way in which goods, services, and products are developed and transported through the supply chain. 


This trend is also being considered from a financial perspective, as optimizing the process, making changes to cheaper resources or packing, and streamlining delivery can all serve as cost-cutting measures. 


2023 is set to bring a lot of technological and environmental changes to companies, businesses, and industries around the world, and will continue to be affected by the wider world at large. 


Are there some trends listed above that may affect your business? Contact the experts at Capstone to help you strategize your priorities for 2023 and implement any projects to help your business succeed today and in the future. 


Thanks to our friends over at Future Business for the great article.