|
Industry Outlook for GGB Magazine
For the May issue of “Global Gaming Business” magazine, TIG President Michael Soll takes a look at the evolution of trends shaping the gaming industry today. Read an excerpt below and contact Michael to discuss development strategies for your organization.
Here at The Innovation Group, we are fortunate to see the gaming industry from all sides. With that perspective, we have had the honor of organizing and moderating G2E’s “Crystal Ball” sessions for the past several years, which ask key industry leaders to take a step back and reflect on where the industry is, and where it is going.
Our objective each year is to better understand how historical sectors (bricks and mortar, parimutuel, lottery) of the mainstream gaming industry are interacting among themselves, as well as with new and sometimes disruptive influences (HHR, sports betting, online gaming, media companies) to inform our audience and clients as they contemplate business development strategies.
Recently, the annual interval for this Crystal Ball dialogue has not been sufficient, as we find ourselves constantly reflecting on the industry’s evolution. Besides the swift pace of change, we are increasingly seeing forged relationships between legacy owner/operators and their incoming business threats.
The clearest recent example is the emergence of North American sports betting and online operations, which have made their way into the traditional gaming environment at breakneck speed. But we need not go back too far to recall when parimutuels became racinos and equipment manufacturers began running mini-casinos, which now compete with legacy casino operators all over the world.
In light of this fast-paced change, The Innovation Group has been adapting its approach to research and modeling, and in the process has identified several trends….
Click here to continue reading.
| 
