March 19, 2020
preserving, protecting, and defending the rural character
and natural resources of Carmel Valley since 1949

Carmel Valley Association
Weekly Bulletin
Stay Healthy!
From the Big Sur Land Trust:

Stay healthy! Research continues to show that parks and open spaces provide health benefits beyond just physical exercise. Fresh air and organic compounds produced by trees may be a natural pharmacy that can help support our immune systems. Along with other important recommended precautions, none of us should forget our Vitamin N — Vitamin Nature!

If solo time in nature sounds right for you, visit our website and sign up for a self-guided hike on one of our spectacular conserved properties. In the meantime, to be cautious, we are suspending our guided hike program for the foreseeable future. We will let you know as soon as they are available again.

Be Well,

The Team at Big Sur Land Trust
Here is a copy of an excellent letter to the new owner of our Mid-Valley Center from valley resident Kristin Waldroup Ramsden:

Dear Mr. Stanley,

I am writing, first, to commend you, if moving the Farmer's Market to your Mid Valley Shopping Center was your idea. Well done on bringing a lively event to your center.

Yet it occurs to me you could use a little help with your challenging situation regarding the dead space throughout your Mid Valley center. It also occurs to me that knowing a little local history might be useful to you in finding a solution for the challenging situation you are in.

I am the daughter of the "Mom & Pop" pair who built the Barnyard Shopping Center — John and May Waldroup — "Mr. Barnyard" and "Mrs. Thunderbird Books." Their success lay, not only in the architecture and offerings, but because they went beyond "build it and the people will come," to include "be the kind of landlord that will encourage them to stay."

Before moving the Thunderbird Bookstore & Restaurant from Valley Hills Shopping Center to the Barnyard, my parents experienced landlords who taught them what NOT to do as landlords, themselves. This actually inspired them to become model landlords on behalf of their community. With this as their inspiration for creating their new shopping center, they filled the spaces in no time — and kept them filled.

My parents realized that if you want a shopping center to become popular among the community, you have to KNOW the community first — understand what they need and what motivates them — and then be willing to GIVE it to them. Not lay down a preconceived plan for who YOU want the community to be.

Surely you know you can't expect the community to accept your version of "upgraded and improved" by the changes you consider desirable, without first soliciting feedback. Surely you are aware that Carmel Valley hosts an intelligent, well-educated community, who would serve as willing partners in your process, rather than as serfs to the land owner. Given the chance.
This is a community of people who understand how fortunate we are to live in this beautiful haven, people who have chosen the lifestyle we lead, based not only on the setting, but the amenities. For most of us, that gratitude and lifestyle included Mid Valley Shopping Center as it was.

I have to believe you do want to improve the center on behalf of the community, understanding that will bring you your greatest retum. Thus, you might consider including your tenants and the community in your decision-making process. Even when people are hesitant or reluctant to make changes, given the courtesy of inclusion in that process, they become part of the changes and can accept them — if reasonable.

If and when you are ready and open to hearing them, we have suggestions to make, ideas that will help fill your 'dead' space. Acüvity draws more activity. Satisfying actual needs brings in customers. Good motives and intentions inspire community engagement. And, perhaps realizing that much of what we have had at Mid Valley Shopping Center was working, you might consider fixing only "what ain't broke."

Thank you, Mr. Stanley, for having the time and interest to read my message. I do hope you will contact me and others in our Mid Valley community to learn what will bring vibrancy back to your shopping center.
Kristin Waldroup Ramsden
Here's a web site to check to see
 if your area is scheduled for a power outage:

Unregulated Vacation Rental
or Party House in Your Neighborhood?

Under pressure from CVA and community groups, the county has initiated a hotline for residents to report problems with short-term rentals in their neighborhoods:

by telephone at (831) 900-4441, or by online form:

From our friends at LandWatch:

This is the story of how LandWatch came to be, the tools we used to be successful, and ways in which we made progress protecting the quality of life in Monterey County.
This 40-page publication includes details on:

  • LandWatch’s formation, launch, and development; 
  • Its involvement across Monterey County to engage and educate residents, petition government, and change, support, and challenge public policies and development projects; and,
  • Important accomplishments over the past 23 years.

Issues of Concern to Residents of Carmel Valley
Make sure you are signed up to receive emergency alerts!
Pris Walton, President
Carmel Valley Association
Curious About CVA?
Carmel Valley Association is one of the oldest, largest, and most suc cessful community organizations in Monterey County. We are entirely volunteer, with no paid employees. Our mission is to defend the beauty, resources and rural character of our beautiful valley. We do that by working with residents, businesses, and government.
CVA was instrumental in the adoption of the Carmel Valley Master Plan and recently settled a lawsuit with Monterey County regarding traffic measurement and capping future development on very favorable terms for our valley. Our volunteer experts represent Carmel Valley's interest, testifying before governmental bodies concerning development, water, traffic, road signs, and other quality of life issues.

We keep valley residents informed about important issues and events with our weekly email Bulletin, which goes to over 1200 residents, and our quarterly Newsletter, which is mailed to over 7,000 valley addresses.

or reply to this email 

Member Richard Cheatham has created a video about our beautiful Carmel Valley and CVA's role in preserving it.

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Header photo by
Carmel Valley Photographer 
Douglas Steakley