Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!                 Special Edition 

15 April,2020        

 

Greetings from BBI!
 
This is a special edition of the Bryson Broadcasting International newsletter. Due to the current advertising environment, our goal is to disseminate positive information that you may use with your clients to mitigate any damages to your station's revenue or your client's revenue.  
 Our clients needs our guidance more than ever. This is an entirely new challenge for many of them. Those of us who have lived through 9-11, hurricanes, tornadoes, cyclones, floods, fires, droughts, terrorist attacks or housing market collapses know something of how to survive and thrive in spite of current conditions.  

I hope you may find ideas to share with your clients and other broadcasters.

Happy Selling!

In This Issue
Categories We Should Be Calling On Now
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Categories We Should Be Calling On Now
 
"In times of business interruption, business doesn't stop:normal business stops. We need to think outside of the box."
These words of wisdom were imparted to me several years ago by the gentleman who managed the I-Heart stations in New Orleans during Katrina. I've never forgotten his wise counsel.  
Now, more than ever, we need to find new categories of business to contact. There are segments of the business community that are doing well. While many of them are not normally radio advertisers, they have messages they need to disseminate to potential customers. We can help.  
 
What categories should we be contacting?
 
 Essential businesses: Often these have changed hours or how they deliver service to customers. They need messaging to let people know.  Grocery stores, heating and air, plumbers, landscapers, security firms, internet providers, liquor stores, appliance service and repair, dental, medical, optometrists.
 
Businesses highlighted by new needs: All types of legal services from family practice (too much togetherness may result in divorces), estate planning (do you have a will?), contract disputes, employment law.
 
Financial services: Investment brokers, financial advisors, mortgage companies, CPA firms, credit unions, banks, gold and silver dealers.  
 
But these aren't the only categories: My clients are reporting new business from dry cleaners and laundries (heat kills the virus), gun ranges, gun and ammunition stores, freezers, outdoor grills, home gym equipment, on-line homework help, churches, "white hat" advertisers who want to salute front-line workers, pet stores, home delivery services for all types of products.  
 
Radio can change messages daily if necessary to meet client needs. Stay close to current advertisers but never forget to reach out to new people. Opportunities are out there to introduce new clients to the power of radio.
 
Stay safe and happy selling! 
 The Client's Corner  
  
 
Nielsen Scarborough USA database shows that 90.1% of those persons who work always or mostly at home are reached by AM/FM radio each week. That is higher than the total population, which is reached by AM/FM 87.5% each week. And, work-from-home people listen longer, with 38.8 Average Quarter Hours per week. Again, that's higher than the overall US population which listens 37.3 AQH. Now is the time for our advertisers to take advantage of the increased listening to deliver their messages to potential consumers.
Spread the word!
                    
 Words to Live By......
  
"Something good comes out of every crisis."   Dave Pelzer  

We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774.
For more information about BBI, click here.
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A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018 and 2019. 
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   Good reading while working from home!


 

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