Share Your “Wins” This Winter
It’s tough to find seasonally appropriate, sensitive ways to promote certain products and services right now. But, as we learned at the start of the pandemic, that doesn’t mean brands should go silent; in fact, that’s actually the worst thing you can do.
Instead, you should use those resources to advertise your “wins.” This season, take a moment to share the successes you achieved in 2020.
For example, it would be fantastic to send an end-of-year email about:
- Recent promotions and hires
- Goals you’ve met
- Your team’s first-ever Zoom (you know you took a screenshot)
- Marriages/engagements/family additions
- New projects, like starting to offer curbside pickup
- New committees, like adding a diversity task force
- Putting up holiday decorations (at work, or where you work from home)
While discussing blogs recently, we laughed over the comment: “Everyone loves a roundup!”
Well, that’s a great way to collect anecdotes and pay tribute to your team at the same time. Employees get to brag a bit about their latest accomplishments, which can boost morale. Or they can acknowledge their colleagues, which makes everyone feel appreciated.
Your customers will also enjoy those personal, relatable, behind-the-scenes stories. Suddenly, you’re not a business: You’re real people who came together to get through 2020!
This is how you can make an impression and build meaningful relationships. Most of all, it won’t look like you only reach out to your audience when you want to close a sale.
We can guess your next (entirely reasonable) question: But will this actually help drive sales?
The answer, in fact, is yes!
People are more likely to engage with companies they like and respect. They’re more likely to think of your brand first when they need something, because you’ve made a real impact. And if you inspire people with great storytelling, they might browse your website to learn more.
We hope this strategy turns into yet another great “win” for your company. We look forward to sharing even more successes with you in 2021.