NYSTIA colleagues Nate Gresock and Brooke Wilson showcased New York State tourism at two major travel events this week. Nate represented the state at Toronto’s Outdoor Adventure Show alongside Diego Gomez from Reach Global, engaging attendees eager to explore New York’s outdoor attractions. Meanwhile, Brooke was at the Lehigh Valley AAA Vacation Expo in Bethlehem, PA, where visitors showed strong interest in New York’s cultural sites, wine trails, and scenic destinations...

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• This morning, a NYSTIA team featuring Josiah Brown from New York's Best Experiences, Amanda Dana from Visit Orange County, and Bob Provost from NYSTIA spoke at the 2025 NYSAC Plenary Session. Their topic Tourism: A Catalyst for Economic Growth, shared facts and insights on how tourism adds vitality to communities across New York State.
• Have you explored NYSTIA's Advocacy Action Center? Stay up-to-date on legislation, contact your representatives, and share advocacy actions!

“New York State stands to be among the most impacted by a prolonged U.S.-Canadian trade battle. A clear understanding of impacted industries that intersect with cross-border travel is beneficial to amplifying our message that much of our state relies on Canadian buyers and visitors. Policy and rhetoric that drives down that sentiment can have severe consequences for those relying on Canadian buying power." - Corey Fram, 1000 Islands International Tourism Council

New York State’s economy is deeply connected to Canadian trade and travel, making it particularly vulnerable to the effects of a prolonged U.S.-Canada trade dispute. To support informed advocacy efforts, the Canadian Consulate General to New York has made a document available outlining key industries affected by cross-border trade policies. This resource was recently shared with state legislators and may be of interest. Access the document

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Tour Cayuga, the organization dedicated to promoting Cayuga County as a visitor destination, is proud to celebrate February 19, 2025, as Destination Professionals Day to honor the people and organizations that drive tourism, economic growth and community vitality worldwide...



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AMERICAN ROAD is the ideal place to inspire road-trip heritage-minded travelers to experience authentic, intriguing, nostalgic, and picturesque, off-the-beaten-path destinations! Listed by Enjoy Travel Life as #1 in the Best Specialty Magazines for Travelers in 2024 and a social influencer KRED rating of 995/1000 in the travel category, there is no better place to promote your destination travel opportunities than AMERICAN ROAD.

Sign up now to be a part of the Spring 2025 issue! Reserve your space by TODAY, February 25!

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NYSTIA Co-Op DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).* Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites. Sign Up by This Friday, February 28, 2025! 



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Paul Smith’s College is seeking a full-time, academic-year appointment to the faculty serving the Hospitality, Sustainable Tourism Management, Business, Communication, and/or Sports and Event Management Programs. The ideal candidate will have a combination of management education and professional experience in several of the college’s programs emphasizing sustainable tourism...

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Under the overall direction of the Director of Outdoor Recreation, this position will provide strategic communications, outreach, and project support to the Office of Outdoor Recreation. The Communications Specialist will work with DEC’s Division of Communication, Education, and Engagement, natural resources divisions, and other divisions, offices, and regions within DEC as well as with partner agencies to advance communications and engagement strategies and facilitate effective internal and external communications.

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WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.