Celebrating 30 years of Partnership

The Recreation Vehicle Dealers Association (RVDA) of Canada and iA Dealer Services are proud to celebrate 30 years of a successful partnership that has significantly contributed to the growth and development of the Canadian RV industry. This milestone marks three decades of collaboration aimed at enhancing the professionalism of RV dealers and their customers’ experiences across the country.


Beginning in 1994, the endorsement of iA Dealer Services by the RVDA of Canada has provided RV dealers with access to a wide range of financial and insurance products tailored specifically for the RV market. This partnership has enabled dealers to offer their customers comprehensive coverage and protection plans that meet the unique needs of RV owners, ensuring peace of mind and enhancing the overall RV ownership experience.


Eleonore Hamm

President, RVDA of Canada

“We are incredibly proud of our long-standing partnership with iA Dealer Services,” said Eleonore Hamm, President of the RVDA of Canada. “Their commitment to providing top-quality financial products and services has been instrumental in helping our members grow their businesses and better serve the needs of RV enthusiasts across the country. This partnership has truly been a cornerstone of our efforts to advance the RV industry in Canada. The health and well-being of the Canadian RV industry benefits tremendously from partnerships like these.”

As the RV industry continues to evolve, the RVDA of Canada and iA Dealer Services remain committed to adapting to the changing needs of dealers and consumers alike. The next chapter of this partnership will focus on innovation, additional digital transformation to further empower RV dealers to meet the demands of a dynamic market.

Sébastien Alajarin Regional Vice-President of Sales for Quebec

“We are honoured to have been a trusted partner of the RVDA of Canada for the past 30 years,” said Sébastien Alajarin, Regional Vice-President of Sales for Quebec and in charge of relations with RVDA “Our shared commitment to excellence and innovation has been the foundation of our success, and we look forward to continuing to work closely with the RVDA of Canada and the RVDA provincial associations, to support the growth and prosperity of the RV industry across Canada.”

iA Dealer Services is a leading provider of finance and insurance solutions for the automotive and recreational vehicle industries. With a focus on innovation, customer service, and industry expertise, iA Dealer Services offers a comprehensive suite of F & I products and services. iA Dealer Services also provides dynamic, professional training opportunities for dealership personnel. Through their Centre of Excellence Learning and Development program, iA workshops enable dealers to significantly improve their F & I product penetration and overall profitability.  

Recreation Vehicle Dealers Association of Canada

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