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How to Celebrate Key Anniversaries
Faculty: Michelle Juehring | Moderator: Phil Stewart
As many legendary road races reach milestone years, race committees are asking: how do you make the most of the moment? This session explores creative and practical ways to commemorate your event’s staying power - from special activations and merchandise to rebranding opportunities and community engagement ideas. Learn when to start planning, how to organize an anniversary committee, and how other well-known races have turned their milestones into major successes.
Whether your race is turning 5 or 50, you’ll leave with strategies to increase participation, generate excitement, and strengthen your race’s legacy.
Join us at the Race Directors’ Meeting and get inspired to make your next anniversary unforgettable.
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