Change of Season; Change in Thought
Welcome to May, where we can all look forward to "Real Spring" and all the metamorphosis that comes with it!
Speaking of change, remember the Apple ad campaign "Think Different"? Yes, it's grammatically incorrect, but the play on words was intentional. Steve Jobs persisted in dropping the "-ly," to drive the point home that "you always had to be a little different to buy an Apple computer."
Whether you are a Mac person or a PC devotee, "Think Different" is also a great slogan for the entrepreneur life. Call it "mindset shift," "playing Devil's advocate," or "thinking outside the box;" approaching business by "thinking different" yields powerful results.
Both were given to me by my "competition" -- a fellow rock-star bookkeeper I routinely network and brainstorm with about the various challenges in managing and scaling our businesses. I am a mentor to her as much as she is to me, and we thrive on lifting each other up and celebrating the other's success.
How did we do this? By our shared mantra of "abundance over scarcity."
We embrace the idea that we each can succeed on our own terms, rather than viewing each other as "the enemy."
I know other pros who take the view of "collaboration over competition." Take the writing community, for example. As content writer Judi McLaughlin says, "If you try to serve everyone, you serve no one." While Judi chooses to create content in blogs and newsletters, she refers business out to other writers who specialize in sales conversion copy or SEO writing. In turn, Judi's network of women writers relies on her for editorial advice and content calendar creation. Everybody wins.
How are you going to "think different" in your business? What idea will you turn on its head to break free of old thoughts and manifest new results? Reach out and share your way to "Think Different" with me!