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October National Roller Skating Month Campaign Features Winningest Speed Skater and Olympic Medalist, Chad Hedrick; Kicks Off Early with Nickelodeon's Worldwide Day of Play this Saturday
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RSA Encourages Families to Kick Off National Roller Skating Month with Nickelodeon's Worldwide Day of Play on
September 26, 2015 at Local Roller Skating Centers
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INDIANAPOLIS, IN, SEPTEMBER 25, 2015 - The Roller Skating Association International (RSA) will be kicking off National Roller Skating Month with the theme
“From the Rinks to the Rings” a little early on Saturday, September 26 with Nickelodeon's Worldwide Day of Play!
800+ member skating centers around the world will be hosting both
Worldwide Day of Play events and month-long National Roller Skating Month events in October celebrating the health benefits and fun that roller skating provides for all ages.
Parents can register to receive two passes per child twice per week (all year long) at
www.kidsskatefree.com. More than 1/2 million kids are already registered for the Kids Skate Free program and the number continues to grow by more than 10,000 every week!
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RSA Executive Director, Jim McMahon and RSA President, Robert "Bobby" Bentley at Nickelodeon's Worldwide Day of Play in New York City.
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Sharon McMahon of Illini Skateland in Danville, IL roller skating with Patrick from Nickelodeon's Sponge Bob Squarepants.
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This year’s theme,
“From the Rink to the Rings,” is an important message that roller skating isn’t just a favorite pastime, it’s also a stepping stone to a healthier and brighter future. In addition to the poster model, Chad Hedrick, winningest speed skater of all time, many famous Olympians began in the roller skating rink including Apollo Ono, J.R. Celski, Brian Boitano, Jennifer Rodriguez, Derek Parra, Brittany Bowe and more. This year’s poster represents the road Chad took to become an Olympic medalist starting with his years of training in the roller skating rink to winning five Olympic medals and 52 titles as a World Champion Inline Speed Skater.
The RSA wants people to know that roller skating is one of the few activities that provides a complete aerobic workout for over 640 of the body’s muscles – especially the heart. To kick off the celebration early, the RSA spent the weekend in New York at Nickelodeon's Worldwide Day of Play sharing with more than 5,000 children the joys of roller skating! Families, kids, and teens are encouraged to dedicate themselves to achieving an active lifestyle. To find your nearest skating rink, please go to
www.rollerskating.org and click on Locator.
The RSA is encouraging participants to post their photos to social media using the hashtag #NRSM to show their roller skating adventures!
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President's Challenge and Let's Move Show Support for National Roller Skating Month #NRSM
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We are proud to announce that the Roller Skating Association International's National Roller Skating Month campaign has garnered the support of
The President’s Council on Fitness, Sports and Nutrition
and
Let’s Move Program
with the mission of keeping kids active and healthy in a safe environment.
The President's Challenge is a program that encourages all Americans to make being active an important part of their everyday lives. For more information, please visit
www.presidentschallenge.org or call 1-800-258-8146.
Let’s Move! is a comprehensive initiative, launched by the First Lady, dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. For more information visit
www.letsmove.gov.
The National Roller Skating Month Campaign is sponsored by: Pepsi, JBL Trinity Group and Kids Skate Free and is supported by the Let’s Move Program and the President’s Challenge Program.
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About The Roller Skating Association International
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The Roller Skating Association International (RSA) is a trade association that serves commercial (for-profit) skating center owner/operators. It also serves those involved in various facets of the roller related industry such as teachers, coaches, manufacturers, distributors and other elements of the family entertainment industry. It seeks to promote the success of our members through education and advancing the roller skating business. To find a member roller skating rink nearest you, visit
www.rollerskating.org and click on Locator. To register for the Kids Skate Free program visit
www.kidsskatefree.com.
For more information about the Roller Skating Association International or for media interviews, please contact: Jim McMahon, Executive Director, at 317-347-2626 Ext. 104 or
jmcmahon@rollerskating.com or Angela Tanner, Director of Marketing, at 317-317-2626 Ext. 102 or
atanner@rollerskating.com.
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Roller Skating Association International | 6905 Corporate Drive Indianapolis, IN 46278 | 317.347.2626 |
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Website
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