We have recognized for years that the world of video communications was evolving. People were consuming media in very different ways. To meet this challenge and to expand the options for the kind of local content they want, we are very proud to announce the launch of LOOK MEDIA Resource- the independent multi-platform digital video programming service for our region.
This is a natural evolution for us. We have always been focused on producing regional programming that reflected the lives of the people who live here. Now, we are expanding these capabilities by utilizing ALL our digital platforms to partner with organizations and individuals who are developing video content for the wellbeing of the people who live here.
Studies have shown that in areas with more localized news and information, the communities are more engaged with each other. Studies have also shown, that people tend to perceive their local news as being more unbiased than that of large media conglomerates.
We recognize our media platforms are a reflection of who you are. With your support, we will develop more partnerships, and benefits for Underwriters, by offering more programming, incentives, and recognition for who you are. The more you inspire, the more we inform, the more our Resources grow.