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Presented By
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FACES & PLACES 
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 If you've long been pondering how to correctly pronounce the current social media craze of animated "GIFs," behold! The correct pronunciation is "Jif" (soft G), like the peanut butter brand. Yesterday's Impact Your Business luncheon featured
PAVLOV's social media gals, Brenna Jefferies and Hannah Lacamp who briefed guests on "Social Media 101" and also discussed commonly used lingo such as the GIF example above. Among other takeaways, Jefferies and Lacamp suggested the following during their social media crash course:
- As a content creator, become a resource. Provide value.
- 60% of web B2B traffic comes from social platforms
- Respond within an hour to direct messages (DM's) and comments
- When posting 10% of your content should be promotional while the other 90% is educational
L to R: Amanda Gibson, Hannah Lacamp, Brenna Jeffries, Cassie Kruemcke, Ali Baer and Scott Kirk, all of PAVLOV.
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The T-Ruth and only the T-Ruth: Ruth Bader Ginsburg, Ruth Buzzi, Ruth Westheimer, Babe Ruth and the No. 1 Ruth of all time, Ruth's Chris. If you have a better entry, steak your claim. You also should be steaking a claim for this $150 gift card to Ruth's Chris Steak House, courtesy of primo promo peep Stephanie Reed. Speaking of primo, check out the Tomahawk Ribeye ... 40 ounces of everything that makes the USA great. And though this may not be a "balanced" meal, it balances the taste buds ... may we suggest the Oscar-style jumbo lump crab cake, lobster mac & cheese and a bleu cheese crust as your siders. Too cheesy? Then add bacon. You'll need one of those horse-driven carriages just to make it to the valet stand.
Pop, not Cham ber music: Mr. B played the recorder and the oboe pre-teen and ... well he was a dropout. He sings so poorly he only hums in the shower. All this to say that he admires real talent, such as the Fort Worth Symphony Orchestra, which has Hollywood Hits on deck. Golden Globes-nominated composer / conductor Brian Bryne showcases hits from John Williams, the James Bond films and other favored movie themes. Kelly Levesque will be very vocal with songs originally created for Josh Groban, Barbra Streisand and Kelly Clarkson. Bravo! Bravo! for FWSO's Melanie (what the) Hecht, who has two tickets for the Sunday, November 5 performance.
Wishful thinking: La Cantera at Team Ranch has some BIG homes. The kitchens are larger than the entire B mansion...and cleaner and more feast-full. October 14, from 10 a.m.-2 p.m., you could be incredibly inspired by a dozen or so fabulous Fort Worth chefs paired with cute Wish Kids as they present the annual Kitchens Tour benefiting a Wish with Wings. If the chefs are gourmet cooking, then someone has to be gourmet eating and your wistful wish (with wings) could come true with this four-pack of VIP tickets from Judy (Forever) Youngs and Lesley (not related to Smiley) Irwin. Your VIP ticket includes a complimentary tour of the Fort Worth Texas magazine Fall Dream Home, also in La Cantera.
Tech nest: This is a huge week for entrepreneurs. Up first, next Tuesday, is the TechFW IMPACT Luncheon, sponsored by Comerica Bank. TechFW is THE training / learning center for building a technology-heavy business to enter the marketplace. Annually, it holds a luncheon to recognize its emerging companies that have a chance to impact the world. Recent honorees include ZS Pharma and Encore Vision, which were purchased by Astra Zeneca and Novartis. This year's keynote luncheon speaker is Chris Moran, Vice President, Lockheed Martin Corporation, and Executive Director & General Manager of LM Ventures. TechFW sent a drone over with a ticket for one reader.
So, you want to start a business: It is more appropriate than coincidental that the company of the keynote speaker for the second Entrepreneurial Summit, presented by the Fort Worth Business Press, just sold a majority stake to a private equity firm. How do you spell success? S-i-m-p-l-i.f-i. Frost Prioleau, co-founder and CEO of the digital advertising leader, will keynote (now, a verb) the luncheon, which is followed by an afternoon of sessions / panel discussions on four subjects dear to the entrepreneurial spirit. Lauren (oy) Vay sent over a full-day registration for the event, which is Oct. 20 at the Fort Worth Museum of Science and History.
Congratulations to the October 4th Prize Winners:
- Justin Riddle, Elan River District
- Sharon Scott, Harbor Hospice of Fort Worth
- Lynda Fox, Interconnect Wiring
- Jennifer Smith, Humane Society of North Texas
- Carlo Capua, Z's Cafe and Catering
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HE SAID, SHE SAID, THEY SAID
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They were Equifax-ed: Kimmie Hack is the Director of Marketing & Communications at Steamatic, Inc. She said she married into the name. Says her 11- and 9-year-old daughters occasionally roll their eyes over the hack ha ha(s) about their name. Who would do such a thing?
Scary good! TCU has a new job position, Associate Vice Chancellor of Public Safety. It oversees Emergency Management, Police, Shuttle and Transportation, and Public Safety. Adrian Andrews is the new AVC. For 28 years, he was Secret Service; since 2015, he has been second in command,
Assistant Special Agent in Charge, of 90 field agents in Dallas. As a child, he had watched a  s Jimmy Carter was running for President and wondered who the men were standing around to protect him. From 1996-2001, he was a member of President Bill Clinton's advance team.
Ex-cellent: Dallas Mavericks ex-star guard and now team exec Michael Finley is an executive producer on American Made with Tom Cruise. His previous producing credits include The Butler and The Birth of a Nation.
Getting smarter? The Fort Worth Business Press will stop publication of its CEO magazine and publish a North Texas SmartCEO, part of the national SmartCEO publications. Business Press owner Rich Connor says he and partner(s) bought SmartCEO out of bankruptcy.
Artsy group: There is about $125,000 worth of artwork in the Baylor Scott & White All Saints Medical Center emergency building. Most of it was selected by employees. All of the artwork in the new Pinnacle Bank building on Lancaster is by Fort Worth photographer Brian Luenser.
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"Forecasting is difficult. Especially about the future."
-- A smiling Robert Dye,
SVP & Chief Economist, Comerica Bank
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 Ghost story: Know a kid 5-to-15 with special needs (medical support) that wants the best trick or treat adventure possible? Then sign up to win the MedStar ride of your life. MedStar will take one or two children -- with the family -- out for Halloween to a Fort Worth neighborhood. The child will arrive in an ambulance and be escorted -- by paramedics, EMTs and a clown -- on stretchers and returned after the bag is full of goodies. Contact Matt Zavadsky by Oct. 20 at [email protected] to enter.
He was signed off: Randy Garrido, a co-owner of Signarama, was a golf club designer for more than a decade at the Nike facility that had been on Fort Worth's west side.
On a scale of...: Pete Groman, the IT at CMIT, says the company has a guaranteed weight-loss program. "Call our IT company and you won't have to wait." Ba-da-bing!
Happy centennial: Heritage Land Bank, which is sponsoring the Chamber's Business After Hours tomorrow night at The City Club, is 100 years old. Money ages well.
Need a ringer? Pam Stoker of SRG Creative marketing firm, got into golf through a PGA-TCU business & golf educational opportunity when she worked for the university. Was surprised she liked it. Years later, she took up the game and was hooked when she won a closest-to-the-pin contest at Glen Garden.
More from the Tee: The First Tee Fort Worth has a unique program with the Fort Worth ISD that could become a model for national expansion. More than 500 students at Briscoe Elementary School take one of their physical education classes a week at mobile golf setups on the school's campus. The First Tee also is building a satellite golf site at Squaw Creek in Willow Park in addition to the one it has at Benbrook Par 3.
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FREE MAGAZINES/RELOCATION GUIDES AVAILABLE!!!
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 Our Fort Worth relocation guides are
FREE for members, expanding companies, hospitals, hotels and realtors who would like to come by and pick them up (no shipping charge). One box (120 copies!) per member.
To preview a digital copy, go
here.
Email
Christine Gores or call 817-338-3332 to schedule pickup or for more information. See more of our publications in our
online store.
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