Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If so, you may know that those events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not really interested in what you sell. They’re just going into each business, poking around, and usually leaving empty handed.
The hard part of that is that you likely brought in full staff to ensure you had enough coverage only to deal with a lot of “lookers.”
But it doesn’t have to be that way. Here are a few suggestions on how to transform your looky-loos into looky heres.