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7 Ways to Use LinkedIn to Grow Your Small Business

The Huntingdon County Chamber of Commerce is introducing a new mini-series of articles to help your business or organization get the most out of LinkedIn. Each week we will feature one of the 7 ways mentioned below.

Grow your small business with LinkedIn by using these seven proven tactics.

There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.

With LinkedIn, the world's largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. There are seven ways to grow your business using LinkedIn:

2. Promote Your Company Page

Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.

Promoting your page on other platforms or via email is also a great way to grow your audience. Here are some simple ways to get the word out:

•  Announce the launch of the Company Page on your personal LinkedIn profile
• Encourage employees to follow the Company Page by making it a part of your onboarding process-Social Media Today reports that content shared by employees receives eight times the engagement as brand shared content
• Link to your Company Page in the footer of your marketing emails or newsletters
• Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page

 

Visit "What's New" at www.huntingdonchamber.com to read the entire series. 

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On The Job Training Program

• Cuts the cost of wages for employers by a minimum of 50% during the training time.
• Reduces the employer's costs for advertising and recruitment.
• Allows employers to make all hiring and firing decisions.
• Guarantees a quick referral process.
• Requires minimal paperwork.
• May involve a single placement, a number of people for one type of job, or a variety of jobs. 

• Post the job on the CareerLink system.
• A search is then conducted of the eligible applicant pool for people who match the characteristics set by the employer. The employer is then provided the information about potential candidates in the manner in which they have requested. 
• The employer decides whom they want to hire and a possible start date. The Business Services staff is notified about the circumstances of the hire. 
• The employer and the Business Services Representative negotiate a contract, which includes a training plan, length of training and costs to be reimbursed to the employer for providing the training. It is important to note that this contract MUST be in place BEFORE an eligible client begins working or the opportunity to secure funding will be lost. 

The Chamber is now offering use of our Bulk Mail Permit for FREE to our members. Bulk Mail Permits cost $250.00 per year. If you are interested in using the Bulk Mailing Stamp, we will walk you through the process to make it easy for you. You will still have to pay postage. 

If you are interested in saving money on your electric bill, please contact [email protected] or 814-643-1110 to get connected with the program endorsed by 120 chambers of commerce in PA and 80 Harrisburg based associations. OnDemand Energy manages 6 billion kWh in PA. There is no cost or obligation involved with seeing how much money your business or organization can save. In many cases it has been quite a significant savings. OnDemand Energy can also review your gas savings options with you. 

You are now able to be the exclusive sponsor of our weekly e-newsletter. The cost is $200 a quarter and includes your name in the email heading as the sponsor and an ad (2 in. wide and 3 in. tall) at the top of the left column of the newsletter. 

If you only want to have an ad (2 in. wide and 2 1/2 in. tall) in the left column, the cost is $100 per quarter or $300 per year. Please continue to share your events and special news and we will include that information for free. Contact [email protected] if you would like to include your ad in our e-newsletter or be the exclusive sponsor. 

Many of you have been asking about more opportunities to send email blasts to our database of nearly 1,000. Currently individual blasts are $50 for for-profit businesses and $25 for non-profits. You can now purchase one blast a week for a quarter for $200 or one blast a week for a year for $500. Non-profits pay $100 for the quarter or $250 for the year. Contact [email protected] if you are interested in taking advantage of this special opportunity. 

This group is being brought to you at the request of HCCC members during the most recent survey. The HCCC Member to Member group is a closed group for Chamber members only to post questions and important information that other members will find valuable. Please invite other Chamber members to join our group and share in discussions. 

If you have any business news and updates, achievements, awards or recognitions that you would like to be included, it can be done for FREE! If you have an event that is free or all the proceeds are being donated to a non-profit as a fundraiser, we'll include it for FREE! If you'd like to include a promotion or a money making event or non-profit fundraiser where proceeds will benefit the organization's operations, we charge a small fee. (Profit - $25 and Non-Profit - $10) Contact MacKenzie Locke at 814-643-1110 or [email protected] if you're interested in including an article.