SURF CITY DINE WEEK SPOTLIGHTS LOCAL CUISINE
Huntington Beach Chamber of Commerce partners with local restaurants to benefit non-profit
Huntington Beach, Calif., Jan. 8, 2019 – The first Surf City Dine Week
kicks off Monday, Jan. 21 as part of a campaign to provide residents with the newest way to get acquainted with local restaurant cuisine.
Huntington Beach is home to more than full-service 350 restaurants, and that number continues to grow. The Huntington Beach Chamber of Commerce brought restaurants together to offer a special dining experience starting Monday, Jan. 21 and ending Sunday, Jan. 27. Restaurants provide lunch pricing at $11, $16, $21, and dinner pricing at $21, $31, and $41. Some participating restaurants include Duke’s, Cucina Alessa, Mama’s on 39, and Stacked. The full participating restaurants directory can be found
Each meal purchased from a prix-fixe menu includes a $1 donation to Bracken’s Kitchen, an organization dedicated to recovering, re-purposing, and restoring both food and lives. In its simplest form, Bracken’s Kitchen attempts to combat both childhood hunger and hunger in Orange County by delivering hot and nutritious meals in a fun and dignified manner. The program serves the highest quality and most nutritious meals that their clients will get all week.
As Huntington Beach continues to make its mark as a worldwide tourist destination, the chamber wants the residents to re-experience their hometown restaurants. With a unique menu created specifically for Dine Week, even longtime favorites can be re-imagined with a whole new meal.
Dine Week allows special visibility and recognition to participating restaurants and affords them the unique opportunity to grow their business. In addition to growth through increased visibility, visitor statistics show marked growth in business for restaurants that participate in their local restaurant week. According to statistics from Visit California, 89 percent of diners are likely to return to their last dine week restaurant, 91 percent of diners are likely to recommend their last dine week restaurant to a friend or family member, 75 percent of diners participate to try a new restaurant, and 53 percent of diners participate more than once during their respective restaurant week.
The chamber believes Dine Week is a prime opportunity to increase sales during an off season for restaurants, and potentially increase customer loyalty by providing a new dining experience to loyal and new diners.