Small Business Saturday was started in 2010 by American Express as a method to encourage people all over the country to support small, local businesses. In 2011 the day became official as the United States Senate unanimously passed a resolution of support for Small Business Saturday. 2015 proved to be one for the books, with an estimated 95 million shoppers supporting their neighborhood businesses,
continuing to embrace the day as a holiday shopping tradition.
In the City of Torrance, we are extending Small Business Saturday to a full week. From Saturday, November 26th through Saturday, December 3rd, we are asking all Torrance Area Chamber members to support small business by shopping local.
Michelle Bourque, owner of Bourque Music in Torrance, states that "small businesses are about serving our community and supporting one another. By shopping locally, you are giving us (small business owners) the opportunity to be of service and earn your trust for years to come.
"Small businesses are important because you can have a more personal, one-on-one experience where you can actually speak with the owner. With a small business you're able to express yourself and real change can happen instantly, because small businesses truly listen."
Join the Torrance Area Chamber of Commerce in Supporting Small Business Week – Saturday, Nov. 26th - Saturday, Dec. 3rd.
SMALL BUSINESS WEEK BEST PRACTICES:
1. Send an email to your customer database highlighting any specials/offers/discounts you're offering during Small Business Week.
2. Promote your participation in Small Business Week across your social media channels; consider giving a small gift to one of your "followers" for sharing your post (select the winner at random using an online tool such as wheeldecide.com).
3. Post a notice in your window(s) to remind customers to shop locally during Small Business Week and throughout the holiday season!
4. Support other small business owners in the community by visiting their stores, purchasing their products and sharing their social media posts.