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The line between madness and genius can be a fine one.
Visionaries and their ventures dare to tread this line, where judgement of their steps and missteps may only be measured by success or in hindsight.
In Champagne, steeped in history, tradition and the binding rules of the appellation, and where annual production at a single house may be in the millions of bottles, this balancing act is more precarious still.
Yet genius persists, and perhaps nowhere more so than at Henri Giraud.
Innovation is grounded in the Giraud family roots though.
Broadly speaking, these core tenets may be characterized by three central pillars: Aÿ, oak and Pinot Noir.
Reims may be the modern hub upon which champagne spins, but the village of Aÿ is the ancient capital.
It was here that the Hemart family settled at the beginning of the 17th century, putting down roots both literal and figurative.
In Aÿ they remained until a veteran of the Battle of the Marne, one Léon Giraud, married a Hemart daughter.
Battered by phylloxera and war, the family’s vineyards were restored, fully deserving of the Grand Cru classification that Aÿ commands.
The house, winemaking facilities and primary vineyards are found in Aÿ still.
Take a stroll through the grounds, though, and the nod to modernity is striking.
Art is everywhere, with a large oak tree made entirely of paper being particularly beloved.
Don’t mind the periscope hanging from the ceiling – it doesn’t actually do anything anymore, but it does look very cool.
There are barrel halls, of course, but also colourful eggs made from concrete and clay. Several metres beneath the ground is one of the house’s greatest treasures, the perpetual reserve, passively cooled by its depth and proximity to the Marne river.
Rarely for a modern champagne house, oak remains the primary vessel for fermentation and maturation, lending the Giraud wines weight, structure and power.
Current scion, Claude Giraud, took this traditional method to a new level in a way that was firmly rooted in history.
The nearby Argonne forest had long been neglected as a resource for cooperages.
Giraud restarted the use of Argonne oak for winemaking, in the process also implementing an enormous replanting and revitalizing program.
Oaks from specific parts of the forest were tracked for common attributes and influences they would have on wine.
Understanding has built to the level that Giraud now identify unofficial ‘oak appellations’ within the forest, matching them to specific vineyard plots and vintages.
In the very best years, they produce their prestige cuvée using oak exclusively from this forest, appropriately and simply naming it ‘Argonne.’
Giraud vinify all three major varieties, and indeed make fantastic Chardonnay, both still and sparkling, but Pinot Noir is the beating heart of both the Marne Valley and the house.
The love affair is a natural one from the terroir, but also perfectly suits the demands of oak and thus finds itself the central part of most blends.
The result is champagne of spectacular complexity, and often tremendous ageing potential.
In addition to these renowned sparkling wines, Giraud also produce still wines from both Pinot Noir and Chardonnay – another nod to the region’s history, but also an acknowledgement of the reality of warming temperatures.
Ratafia is also made at Giraud; a sweet liqueur made from a blend of grape juice and eau-de-vie that is as delicious as it can be hard to find.
After Robert Parker famously blew the lid off the secret that Giraud had been, the house is no longer technically a ‘Grower champagne’.
Production, however, remains very small at 250,000 bottles a year.
In France itself, they can often only be found in fine dining establishments, where at all.
We are thus excited to be able to offer these wines in Thailand, and have just landed several new cuvées that further tell the story of Giraud and their ceaseless efforts to produce some of the world’s finest wines.
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