How an Experience Can Elevate Your Event
As our economy evolves and changes, corporate events change to meet the requirements of the times. We are currently in the "Experience Economy", as explained by Stephanie Chavez in a recent Forbes article
entitled "How Your Event Can Thrive In The Experience Economy
". The article describes how marketing experts are including hands-on segments in their event venues where corporate attendees have the opportunity to connect and work together.
Do you offer experiential opportunities during your corporate events?
In the article, Chavez
uses the example of baking a birthday cake to explain how things have evolved:
- In agrarian and post-agrarian times, a mother used ingredients she had on hand to make a cake. The cost was a couple of dimes.
- During the industrial economy, a family went to a grocery store and purchased premixed ingredients for a dollar or two.
- During the service economy, parents bought a cake from a bakery for $10-$15.
We have entered the
Experience Economy where today Millennials are more interested in the experience than the end product. They would rather come together, everyone's fingers in the bowl, and make the cake together.
It is the experience that makes it meaningful and memorable.
Incorporating Experience Into Your Event
So how do you incorporate experience into your event given that we are now living in an Experience Economy? Mark Cooper, from IACC, wrote an article offering
10 great experience ideas for your next corporate event.
"Today's event planners are focusing more and more on creating experiences rather than just organizing meetings. In fact, 75% of meeting planners say that their role involves more "experience creation" than it did just two or five years ago, according to findings in IACC's recent "Meeting Room of the Future" report."
Be strategic when planning to include an experience at your next corporate event. Experiences just for the sake of having an experience may not provide the outcome you desire. In the article "I Never Thought of That" the author interviews corporate leaders and event planners who have successfully incorporated a more hands-on approach to corporate events.
"The idea is to start with the outcome you want and build the experience around that," suggests John Malnor, vice president of growth initiatives for Steelcase. (Meetings Imagined)
Collaborative Experiences
 Perhaps the best way to engage your attendees is to create an environment of creativity. Give participants permission to think outside the box. Partner them up into small groups for an outdoor adventure or a goal-oriented project. Experiences help attendees to learn more about each other, develop trust, working on listening skills, be cooperative, and accepting of different ways to reach the same outcome.
Contact Us
Learn how E&E can help you create memorable experiences during your next corporate event.
To learn more about the Experience Economy, check out the
Forbes article.
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What Does E&E Stand For?
After almost 25 years in the trade show exhibit business, the founders and executive team of E&E Exhibit Solutions® announce a new direction for their business.
"We are no longer simply an exhibit display booth design and production firm," said Cynthia Chaddock CFO/Director of Marketing. "Over the years the marketplace has evolved, and decision makers now require us to partner with them on their
corporate event planning
, design, branding strategies, production and logistics. As a result, E&E has answered the call by offering unique creative solutions that effectively supplement any themed or corporate event, meeting, product launch, or seminar. That's why E&E® now stands for Exhibits and Events."
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