Volume 234

September 18, 2024

In the hyper-competitive ecosystem of consumer products and services, a quarter century is a long time. Evolution or revolution, that’s the ?

While formulating 2025 Practice Growth by Design plans, it is fascinating to fathom how times have been transformed since our new millennium.

Nostalgia-wise… what hearing aids do you recollect being popular then?

By the numbers, in the last...

consumer marketing, including healthcare, has morphed considerably. Fond remembrances of Facebook experiences in 2000? Likely not, since launch was in 2006.

Salient points like these, articulated by global marketing powerhouses, should be Mission Critical action propellants. What “significant changes” have and will your 2024/25 (& beyond) marketing plans capitalize upon?

For hearing care industry veterans, recent decades make evident that some previously successful marketing methods “don’t work like they used to.” Prime examples:

Enlightened views of current marketing paradigms indicate advisability of being… in one ear and out the other.

Outsmart Don’t Outspend leaders realize consumers’ digital engagement is vital and Social Media Marketing in vogue. Gearing up this influential awareness component deftly leverages versatile platforms facing:

• Consumers, Current and prospective patients
• Professionals, Current and prospective medical allies

While navigating how to successfully utilize available toolkits may appear daunting, experience suggests not letting the pursuit of perfection hinder progress. This agile flow Starts Smart:

Regarding cadence, while our Did You Know? E-newsletters publish monthly, Wellness Wednesdays appear weekly. Bolster your annual social media calendar with 48 eye-catching educational posts on your informative Facebook page. As Volume #95 (January 19, 2022) highlighted:

“Evidently, Facebook’s potential reach can strengthen connections with your current patients and referral sources, as well as new ones. Knowing this popular platform is integral to your grassroots educational marketing and branding mix, as most decision makers do, how can it deliver prime benefits to patients, practice and community?

“As emphasized, your practice-branded educational campaigns should sync across media channels. No matter where, when or how target audiences view your customized content, messaging clarity must deliver a similar look and professional tone. By way of analogy, observe how Nike, Google and Apple market premier brands with carefully crafted commercial representations reflecting the essence of their core values.”

“Instead of wondering ‘what to post next and why?’ a turnkey solution is methodically scheduled and affordably implemented.”

With Dual Sensory Loss messaging prominent, preview this Sights & Sounds quartet:

If your practice:

• actively posts on Facebook, nimbly add 48 credible messages
• is eager to initiate your Facebook promotion, here you grow

Once Wellness Wednesdays mix in, diversifying your informative content array will materially arouse curiosity. 

As thought starters… What else should viewers discover about your scope of practice, team members and upcoming events? 

Looking ahead, we all recognize “videos are trending,” lending themselves to creativity. Enthusiastically Tell Your Story and don’t consider lack of production expertise a limiting factor. A little iPhone expertise goes (grows) a long way, as seeing younger generations having fun makes clear. 

Join us next week when we will mix things up.

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)

PracticeGrowthbyDesign.com

bruce@hdimpressions.com



314.276.7392

View Previous Issue by Clicking on Link Below:

COVID-19 2020-03-26 | COVID-19 & Springing Forward

PGI #1 2020-04-02 | Communication Wellness Matters

PGI #2 2020-04-09 | Communication Wellness Starts with Why

PGI #3 2020-04-16 | Comorbidity Education, "Did You Know?"

PGI #4 2020-04-22 | “Diagnose & Treat” Comorbidity Education

PGI #5 2020-04-29 | Guiding Principles of The Art & Science of HealthScapes^®

PGI #6 2020-05-06 | Plan for the Other Side

PGI #7 2020-05-13 | Subject Matter Expertise & Social Currency

PGI #8 2020-05-20| Educate Well Monthly & Care to Share Daily

PGI #9 2020-05-27| The Survey Says, Take Science Seriously™

PGI #10 2020-06-03 | MD Referrals, Start with the ABC's

PGI #11 2020-06-10 | Going Digital with Omni-Channel Benefits

PGI #12 2020-06-17 | Monthly E-Newsletters, Stay in Touch

PGI #13 2020-06-24 | Wellness Wednesdays, Healthy Habits

PGI #14 2020-07-01 | Get Well Organized, Be an Educational Curator

PGI #15 2020-07-08 | Good Humor, Healthy Hearing

PGI #16 2020-07-15 | Nurturing Campaigns and Automatic Comorbidity Education

PGI #17 2020-07-22 | On the List, Tag You're It

PGI #18 2020-07-29 | Nurturing Campaigns, Go with The Flow

PGI #19 2020-08-05 | "Outsmart, Don't Outspend," The Right Fit

PGI #20 2020-08-12 | Targeted Mail, On Purpose

PGI #21 2020-08-19 | Tech Upgrades, Just What the Doctor Ordered

PGI #22 2020-08-26 | 5Ws of the Core 4 Learn More

PGI #23 2020-09-02 | The Art of Hearing, More Should Know

PGI #24 2020-09-09 | Friends & Family “Share the Joy of Hearing”

PGI #25 2020-09-16 | Your Unique Value Proposition, Pearls of Wisdom

PGI #26 2020-09-23 | Your patients' journey to well-informed decisions

PGI #27 2020-09-30 | Hear the Facts and care to share daily

PGI #28 2020-10-07 | Take the Lead, Start with Why

PGI #29 2020-10-14 | Change is evident. Let's diagnose and treat.

PGI #30 2020-10-21 | Your Local Pride. Let It Show.

PGI #31 2020-10-28 | Tell Your Story, Make It Memorable.

PGI #32 2020-11-04 | The Art of Hearing, Visibility Matters.

PGI #33 2020-11-11 | See the Pathway to Better Hearing

PGI #34 2020-11-18 | Our Experts, the Right Fit

PGI #35 2020-11-25 | Giving Thanks. Electing Gratitude as an Attitude

PGI #36 2020-12-02 | Get 2021 On Schedule and In Mind

PGI #37 2020-12-09 | E-Newsletters, Open Opportunities

PGI #38 2020-12-16 | Targeted Trio for All to See

PGI #39 2020-12-23 | Time to Celebrate, by the Book

PGI #40 2020-12-30 | 2021 For the Better

PGI #41 2021-01-06 | In 2021, HDI+. For the Better

PGI #42 2021-01-13 | More Wellness Referrals. A Resolution.

PGI #43 2021-01-20 | A Super Launch Meeting. Your VIP Ticket.

PGI #44 2021-01-27 | Motivational PCCs: Practice Culture Commitments

PGI #45 2021-02-03 | The Art & Science of HealthScapes® with Just 3 Words

PGI #46 2021-02-10 | In Their Own Words, a PET Project

PGI #47 2021-02-17 | Habit-forming progress is 1% better

PGI #48 2021-02-24 | Make Routine Progress Easy and Satisfying

PGI #49 2021-03-03 | The Art of Customer Service, Be Our Guest

PGI #50 2021-03-10 | Time for R&R (Rewards and Recognition)

PGI #51 2021-03-17 | A Year of Insights, For All to See

PGI #52 2021-03-24 | 3 C's, 1 Purpose. Your Practice Growth by Design.

PGI #53 2021-03-31 | Original Content, On Demand

PGI #54 2021-04-07 | Expert Coaching, Great Sports

PGI #55 2021-04-14 | Base Hits & a Double Play

PGI #56 2021-04-21 | Personalized Care, Think Local

PGI #57 2021-04-28 | The Art of Hearing, Who Knows?

PGI #58 2021-05-05 | Circles of Life, Listen Up

PGI #59 2021-05-12 | Customized Presentation Folders, Lasting Impressions

PGI #60 2021-05-19 | Practice Growth, From the Outside In

PGI#61 2021-05-26 | Physician Referrals, Doctor’s Orders

PGI #62 2021-06-02 | The ABC’s of Physician Referrals

PGI #63 2021-06-09 | Senior Living, The Numbers Speak

PGI #64 2021-06-16 | PEAK Performance, Measured Targets

PGI #65 2021-06-23 | PEAK Performance, High Priorities

PGI #66 2021-06-30 | SLC Growth, Be the Early Bird

PGI #67 2021-07-07 | From Their View, What’s Your Story?

PGI #68 2021-07-14 | An Informative Quartet, All Can Hear

PGI #69 2021-07-21 | Open Opportunities. Did You Know?

PGI #70 2021-07-28 | Educational Presentations, On the Menu

PGI #71 2021-08-04 | Live and Learn. The Curse of Knowledge.

PGI #72 2021-08-11 | To Be Memorable, Stick with It

PGI #73 2021-08-18 | Hearing Health Bingo, We've Got Your #

PGI #74 2021-08-25 | Hearing Health Bingo. Know How.

PGI #75 2021-09-01 | Frontline Staff. Who Can Help?

PGI #76 2021-09-08 | Opportune Invention & Hearing Health Ambassadors.

PGI #77 2021-09-15| Bring Precious Sounds to Life, Justice Served

PGI #78 2021-09-22 | Hearing Health Ambassadors SAVE

PGI #79 2021-09-29 | Hearing Health Ambassadors, Time to Find

PGI #80 2021-10-06 | The Networking Effect, Bringing it Home

PGI #81 2021-10-13 | Healthy Hearing, Good Business.

PGI #82 2021-10-20 | Corporate Wellness Matters

PGI #83 2021-10-27 | Hearing Health Partners, Carefully Funneled

PGI #84 2021-11-03 | Corporate Wellness Programs. How Rewarding.

PGI #85 2021-11-10 | Valuable Benefits, That’s The Story

PGI #86 2021-11-17 | Outside-In Growth, Handy Reference Guide

PGI #87 2021-11-24 | Go-Givers, Inspiring Heroes

PGI #88 2021-12-01 | 2022 Priorities, Ready to Rock.

PGI #89 2021-12-08 | 90 and Counting, Speaks Volumes

PGI #90 2021-12-15 | Educate Well Monthly™, Back to Basics

PGI #91 2021-12-22 | Did You Know? Targeted Trio

PGI #92 2021-12-29 | By the Book, Turning the Page

PGI #93 2022-01-05 | In 2022, Change for the Better

PGI #94 2022-01-12 | Super Practice Culture, The 3 Ts

PGI #95 2022-01-19 | Facebook Features, Wellness Wednesdays

PGI #96 2022-01-26 | Your Competitive Edge. Thankful Ripple Effects.

PGI #97 2022-02-02 | Good Humor, Healthy Hearing

PGI #98 2022-02-09 | Branding Basic$

PGI #99 2022-02-16 | 100th Practice Growth Insights™, @ Your Service

PGI #100 2022-02-23 | Your Practice Growth Insights, Go With The Flow

PGI #101 2022-03-02 | Your Growth OpportUNITY, Search Away

PGI #102 2022-03-09 | Your Practice, Uniquely Better & For Review

PGI #103 2022-03-16 | Your Health Questionnaire, Blue Man Style.

PGI #104 2022-03-23 | Ears Collect, Brains Connect™

PGI #105 2022-03-30 | 9 Facts, 1 Goal. Dementia Awareness.

PGI #106 2022-04-06 | Peer-Reviewed Success, Lead The Way

PGI #107 2022-04-13 | Knowledge Itself. Omni-Channel Works

PGI #108 2022-04-20 | Educational Architecture, Form Ever Follows Function

PGI #109 2022-04-27 | Grow Physician Referrals, Don’t be $alesy!

PGI #110 2022-05-04 | Hear the Fax™, Stay in Touch

PGI #111 2022-05-11 | E-Newsletter Nurturing = Healthy Growth.

PGI #112 2022-05-18 | Dementia Awareness Contagion & Social Currency

PGI #113 2022-05-25 | Dementia Education, The Lancet Journal Speaks

PGI #114 2022-06-01 | Modify Dementia Risk, Be Accountable.

PGI #115 2022-06-08 | By the Book, We Promise

PGI #116 2022-06-15 | Hearing Loss Prevention, A Sense of Urgency

PGI #117 2022-06-22 | Safer Soundscapes, Sustainable Hearing™

PGI #118 2022-06-29 | Safer Soundscapes, Sounds Risky, By the Number

PGI #119 2022-07-06 | Taking Care of Ears in the Teenage Years

PGI #120 2022-07-13 | Hear the Facts About NIHL

PGI #121 2022-07-20 | NIHL Collection & Just Saying Thanks

PGI #122 2022-07-27 | High Performance, Cognitive Decline

PGI #123 2022-08-03 | Cognitive Decisions, In Mind

PGI #124 2022-08-10 | Pearls of Wisdom™, Trustworthy Information

PGI #125 2022-08-17 | Keep Your Educational Tools, In Mind

PGI #126 2022-08-24 | OTC Hearing Aids, Healthy Choices

PGI #127 2022-08-31 | OTC Hearing Aids. Mild Concerns, Profound Opportunities.

PGI #128 2022-09-07 | OTC is for Over-the-Counter. R is for Resilience.

PGI #129 2022-09-14 | Best Practices, How Many Lives?

PGI #130 2022-09-21 | Products & Services, New On-Ramps?

PGI #131 2022-09-28 | Service Delivery Duo, For the Future

PGI #132 2022-10-05 | OTC, Open to Counseling. By Definition.

PGI #133 2022-10-12 | Radical Transparency. Candid Conversations

PGI #134 2022-10-19 | Candid Conversations, All About It

PGI #135 2022-10-26 | OTC HA. Ask Us, Learn More.™

PGI #136 2022-11-02 | OTC HA Guiding Principles → 8 Words

PGI #137 2022-11-09 | Got Hearing?™, A Choice Matter

PGI #138 2022-11-16 | Got Hearing?™, A Primary Care

PGI #139 2022-11-23 | Attitude of Gratitude, Gifts of Hearing

PGI #140 2022-11-30 | Your Top Docs, Get A Round Tuit

PGI #141 2022-12-07 | Gifts of Hearing, Team Efforts

PGI #142 2022-12-14 | 2023, A Sense of Optimism.

PGI #143 2022-12-21 | Customized or Commoditized, Experience the Difference.

PGI #144 2022-12-28 | 2023 Success, Let’s Resolve.

PGI #145 2023-01-04 | 2023 Planning, In Review.

PGI #146 2023-01-11 | Powerful Moments, Remarkable Impact

PGI #147 2023-01-18 | Elevate Positives, 9X Better

PGI #148 2023-01-25 | Get Insights, Tripping Over Truth

PGI #149 2023-02-01 | Be Proud, Multiply Milestones

PGI #150 2023-02-08 | Healthy Connections, What Matters

PGI #151 2023-02-15 | Super Goals & Winning Ways

PGI #152 2023-02-22 | Mutual Understanding, Speaks My Language

PGI #153 2023-03-01 | Health Literacy, All-Inclusive.

PGI #154 2023-03-08 | To Help More People, Speak Their Language

PGI #155 2023-03-15 | Educational Climate, Change For the Better

PGI #156 2023-03-22 | Multilingual Marketing, Just Keep Nurturing

PGI #157 2023-03-29 | Good Humor, Healthy Hearing

PGI #158 2023-04-05 | Healthy Awareness, Made to Stick™

PGI #159 2023-04-12 | Clear Views, Made to Stick™

PGI #160 2023-04-19 | Brand Awareness, Made to Stick™

PGI #161 2023-04-26 | Motivational Messages, Made to Stick™

PGI #162 2023-05-03 | Better Growth, Outsmart, Don't Outspend

PGI #163 2023-05-10 | Better Time, Better Ways

PGI #164 2023-05-17 | Internal Locus of Control, Just Makes Sense

PGI #165 2023-05-24 | Center of Excellence, Educationally So

PGI #166 2023-05-31 | Dementia Awareness, Join the Fight

PGI #167 2023-06-07 | The Longest Day, An Opportune Catalyst

PGI #168 2023-06-14 | Dual Sensory Loss & Dementia, What Research Indicates

PGI #169 2023-06-21 | Positively Contagious, Virtuous Cycles

PGI #170 2023-06-28 | Outsmart, Don’t Outspend, Déjà vu

PGI #171 2023-07-05 | LVOPS: Lifetime Value of Patient Service

PGI #172 2023-07-12 | E-Newsletters Trending, What's Up?

PGI #173 2023-07-19 | Educational Engagement, Simply Better

PGI #174 2023-07-26 | Wellness Wednesdays, Facebook Fun

PGI #175 2023-08-02 | Facebook and Instagram, Dynamic Duo

PGI #176 2023-08-09 | Social Media Architecture, What's the Plan?

PGI #177 2023-08-16 | Be Social, By Design

PGI #178 2023-08-23 | Is 3rd Party 1st Priority? Caveat Emptor.

PGI #179 2023-08-30 | TPA Paradigm Shift, Which Way's Best?

PGI #180 2023-09-06 | From TPA to OTC HA, Timely Reflection

PGI #181 2023-09-13 | Mass Merchant Disruption, By Comparison

PGI #182 2023-09-20 | Strong 2023 Finish? Get Motivated.

PGI #183 2023-09-27 | Fresh Starts, (Better) Time for Change

PGI #184 2023-10-04 | Timely Change Talk. That’s Better.

PGI #185 2023-10-11 | Motivate Outcomes, Recognize Excellence

PGI #186 2023-10-18 | 2024’s Success Plans, Start Early

PGI #187 2023-10-25 | 2024 Practice Growth, What’s Your Story?

PGI #188 2023-11-01 | Subject Matter Expertise, Eye on Success

PGI #189 2023-11-08 | Set Expectations Wisely, Plainly Speaking

PGI #190 2023-11-15 | From Intake to Outcomes, Be Happy to Hear

PGI #191 2023-11-22 | Your Quality Care, Giving Thanks

PGI #192 2023-11-29 | Your 2024 Practice Growth, Doctor’s Orders

PGI #193 2023-12-06 | With a Sense of Optimism, Be AUTHENTIC

PGI #194 2023-12-13 | 2024 Physician Referrals, Medical Model Excellence

PGI #195 2023-12-20 | Medical Model = Competitive Advantages

PGI #196 2023-12-27 | A Year of Insights, As Promised

PGI #197 2024-01-03 | Strategies to Improve Medical Communication, Let’s JAMA

PGI #198 2024-01-10 | Change for the Better, Improve Medical Communication

PGI #199 2024-01-17 | Practice Growth Insights, 200 Weeks & Counting

PGI #200 2024-01-24 | Practice Growth Insights, Use the Tools

PGI #201 2024-01-31 | Use the Tools, Experience Teachable Moments

PGI #202 2024-02-07 | Grassroots Grand Rounds™, A New Tradition

PGI #203 2024-02-14 | Grassroots Grand Rounds™, Case Presentation #1

PGI #204 2024-02-21 | Grassroots Grand Rounds™. Made to Stick™, Makes the Case

PGI #205 2024-02-28 | Genuine Partnership Serves You Best

PGI #206 2024-03-06 | > Agile Partnership, From the Heart

PGI #207 2024-03-13 | The Mayo Clinic, World-Class Leadership

PGI #208 2024-03-20 | Your Local Medical Network, with a Touch of Mayo

PGI #209 2024-03-27 | Grassroots Grand Rounds™ #2, Earmarking Ototoxicity Awareness

PGI #210 2024-04-03 | Ototoxicity: Grassroots Grand Rounds™, Ear Poison Expertise

PGI #211 2024-04-10 | Ototoxicity: Grassroots Grand Rounds™, Making the Case

PGI #212 2024-04-17 | Beyond the Status Quo, Manage Marketing Wisely™

PGI #213 2024-04-24 | Manage Marketing Wisely™, Senior Living Makes Sense

PGI #214 2024-05-01 | Senior Living Campaigns, Valuable Incumbency

PGI #215 2024-05-08 | Senior Living Focus, 4 Out of 5, Opportunities to Thrive

PGI #216 2024-05-15 | SLC PEAK Performance, Set The Gold Standard

PGI #217 2024-05-22 | Aim for SLC PEAK Performance. If Not Now, When?

PGI #218 2024-05-29 | Super Senior Wellness, Medically Speaking.

PGI #219 2024-06-05 | Super Senior Lifestyles, Active Engagement.

PGI #220 2024-06-12 | For Productive Engagement, Lunch & Learn

PGI #221 2024-06-19 | Hearing Health BINGO Spells Opportunity

PGI #222 2024-06-26 | Hearing Health Ambassadors, Caring Diplomacy

PGI #223 2024-07-03 | Outsmart Don’t Outspend, Use the Tools

PGI #224 2024-07-10 | Dual Sensory Loss, Educational Visions

PGI #225 2024-07-17 | Dual Sensory Loss. Care to Teach & Extend Your Reach.

PGI #226 2024-07-24 | Pearls of Wisdom™ on Dual Sensory Loss.

PGI #227 2024-07-31 | In-Practice Education. In Sight, In Mind.

PGI #228 2024-08-07 | Practice Protocols, In Sight

PGI #229 2024-08-14 | Show Educational Prowess, Learn Better Ways

PGI #230 2024-08-21 | Educational Presence. Thinking Small is a BIG Idea.

PGI #231 2024-08-28 | Dual Sensory Loss Education, Made to Stick™

PGI #232 2024-09-04 | E-Newsletters. It’s All About the Base.

PGI #233 2024-09-11 | Social Media, GEMS to Behold

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