Change is the only constant when it comes to branding your business on social media. A branding campaign that worked well just a year or two ago has the real possibility of falling flat in 2019. This is because the algorithms, used by platforms such as Facebook and Instagram to determine who sees your content, are updated regularly as the platform designers focus on the newest online trends.
It’s these algorithms that control who can see your content. That’s why it’s important to stay aware of social media trends and leverage them to your advantage.
With that in mind, below are five trends to incorporate into your social media tactics for 2019:
Show your human side, not just a logo.
Successful campaigns go beyond the traditional logo and slogan and put real people working for the company into the mix. It could be the CEO or some other high-level executive, but the need for that human presence creates greater trust among followers.
Take advantage of search engine optimization (SEO).
The rule of thumb for social media used to be keep it short and sweet. And, yes, that still applies with certain tactics such as video. However, taking advantage of long-form content, blogs or articles with 1,000 or more words increases your likelihood of ranking higher in searches.
Analytics will drive more targeted campaigns.
A detailed review of your analytics will offer insights on when to target individuals at different points in the buying cycle. Create targeted offers or discounts to match your customers wants and needs, meet their expectations and is likely to produce better results.
Video will continue to dominate.
If a picture is worth a thousand words, think of the impact video has on viewers. Video is driving content on the most popular social media platforms and will continue to do so in 2019. Keep them short and be sure the first three seconds of an online video shares your most valuable nugget of information.
Greater visibility will involve investment.
Organic reach is significantly lower than it was just a few years ago. To broaden your reach and encourage greater engagement consider sponsored or boosted posts.
Keeping these trends and leveraging the potential they offer will increase the success of your online efforts this year.