Spring 2019
Name Dropping
Here's a sampling of what's going on with our clients and staff:

The big move is underway! Green Bay Children’s Museum is relocating to a building across the street from Bay Beach Amusement Park’s Zippin Pippin Roller Coaster. The new digs will feature additional exhibits and outdoor space. It will open in early May.

Mark Walter from Brown County Resource Recovery was on Local 5 Live on Earth Day to discuss simple ways we can all protect the planet by reducing our use of plastic. Check it out here .

“Design for Daylighting” was featured in the April issue of Facility Executive magazine. The article on the benefits of incorporating natural light in building designs was authored by Jody Andres, senior project architect and K-12 market leader at Hoffman Planning, Design & Construction .

It seems like a day doesn’t go by without news breaking of another data breach plaguing another company. Marshall Stevens, of Stevens & Stevens Business Records Management , authored a column on lessons to be learned from the five biggest data breaches in history. The column was published in Southwest Florida Business Today .

Great Northern ’s Rollguard roll cradle product was a lifesaver for SPG Packaging Ireland. You can read the story of how their damaged silawrap film rolls were saved by Rollguard in the most recent edition of Converter .

And just like that, the 2019 shipping season has begun! The Port of Green Bay welcomed the Samuel de Champlain as the official first ship of the season on April 5 at 7:09 a.m. With a five-year tonnage record broken last season, Port officials are looking forward to another great season.

An exciting announcement was made at Green Bay Austin Straubel International Airport : Starting May 23, Frontier will begin a seasonal non-stop route to Denver, Colorado. Read more here and then book your flight with Frontier here .

Operations for the Fox River Cleanup Project are underway for 2019. This is expected to be the final year of dredging, capping and covering for the project to reduce the impact of PCBs on human health and the environment in the Lower Fox River.

The Wisconsin CASA Association and the Green Bay Packers have announced that the proceeds of the Packers Give Back Celebrity Bowling event on June 5 will be used to launch the “My Stuff, My Bag” campaign in which every Foster child in Wisconsin will receive their own suitcase.

Travel the Madison, Janesville or Beloit area much? I-39/90 expansion work has resumed between Madison and Beloit. Visit the project website at www.i39-90.gov and sign up for weekly email updates to stay informed of construction activities, ramp closures and lane configurations within this corridor.
Quick Quote

"Doing the best at this moment
puts you in the best place for the
next moment."
-An Unknown Author
Change the Way You Think About Presenting
If you’ve ever given a presentation, you’re probably very familiar with the jitters you get in the days, and especially the moments, leading up to it. Those nerves, which we assume are bad, are actually caused by a good thing: the desire to deliver an impactful presentation. The problem is, we have no idea if that will happen until the presentation is over. It’s that unknown, plus the pressure to do well, that causes a bit of uneasiness.

To counteract that, here are three tips to change your thinking as you prepare for your next presentation:

  1. Address your worst fears. Attach a solution to each of your fears. I’m afraid I’m going to go blank and forget what to say. Then prepare bullet point notes just in case you forget about the next topic you want to discuss. For every irrational worry, there’s a rational way to stop thinking about it. 
  2. Just focus on the first seven seconds. People make their first impressions about others in that amount of time. So, if you start your presentation with a big smile and a steady voice for just seven seconds, you’re likely to come across well for the remaining time. Also, if you can convince yourself in those first seven seconds that you’re a great presenter, that confidence will carry you through the rest of the time.
  3. Take the pressure off. How well do you want this presentation to go? I want to move people to tears! That’s a high bar to set for yourself, and even if you do a great job, you’ll still feel like you should have done better. Instead, your goal should be to educate the attendees about something fun or interesting. Not only is that easier to achieve and thereby less stress-inducing, but it’s a more worthwhile objective in the end.

With preparation and the right frame of mind, you’ll be confident and prepared to give a great presentation.
Social Media's 2019 Trends
Change is the only constant when it comes to branding your business on social media. A branding campaign that worked well just a year or two ago has the real possibility of falling flat in 2019. This is because the algorithms, used by platforms such as Facebook and Instagram to determine who sees your content, are updated regularly as the platform designers focus on the newest online trends.

It’s these algorithms that control who can see your content. That’s why it’s important to stay aware of social media trends and leverage them to your advantage.

With that in mind, below are five trends to incorporate into your social media tactics for 2019:

Show your human side, not just a logo. Successful campaigns go beyond the traditional logo and slogan and put real people working for the company into the mix. It could be the CEO or some other high-level executive, but the need for that human presence creates greater trust among followers.

Take advantage of search engine optimization (SEO). The rule of thumb for social media used to be keep it short and sweet. And, yes, that still applies with certain tactics such as video. However, taking advantage of long-form content, blogs or articles with 1,000 or more words increases your likelihood of ranking higher in searches.

Analytics will drive more targeted campaigns. A detailed review of your analytics will offer insights on when to target individuals at different points in the buying cycle. Create targeted offers or discounts to match your customers wants and needs, meet their expectations and is likely to produce better results.

Video will continue to dominate. If a picture is worth a thousand words, think of the impact video has on viewers. Video is driving content on the most popular social media platforms and will continue to do so in 2019. Keep them short and be sure the first three seconds of an online video shares your most valuable nugget of information.

Greater visibility will involve investment. Organic reach is significantly lower than it was just a few years ago. To broaden your reach and encourage greater engagement consider sponsored or boosted posts.

Keeping these trends and leveraging the potential they offer will increase the success of your online efforts this year.
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