Channel Marketing Association & Tech4Change Team Up to Boost CPExpo Exhibitor ROI While Giving Back

Associations Offer Pre-Event Marketing Strategy Sessions with Proceeds to Benefit Tech4Change

Las Vegas, March 19, 2025 — The Channel Marketing Association (CMA), a professional community built by channel marketers for channel marketers, in partnership with Tech4Change, the IT and telecom channel’s charitable nonprofit organization, is bringing high-impact, real-time event strategies to CPExpo exhibitors through Pitch Perfect: Channel Event Edition and offering exclusive Quick-Fire Booth Boosts.

Quick-Fire Booth Boosts are 25-minute expert strategy sessions designed to help vendors and suppliers refine their pitches, attract more attendees, maximize engagement and drive more revenue. Through this partnership, CMA is turning these sessions into an opportunity to give back, donating all proceeds to Tech4Change.

This initiative, inspired by strategies from the newly launched CMA Channel Events Masterclass and certification, is led by Kathryn Rose and Amy Bailey, co-founders of CMA, and Jennifer Bleam, founder of Channel Sales Accelerator. The masterclass was designed to help IT and telecom vendors turn events into revenue, and now, CPExpo exhibitors have an opportunity to experience key strategies in action.

“Events are a major investment, yet too often, companies don’t see the results they expect,” said Kathryn Rose, Co-Founder of CMA. “Between the three of us, we’ve attended and worked hundreds of shows. We designed these sessions to help exhibitors make smart, strategic adjustments that drive more booth traffic, spark better conversations, and ultimately, deliver stronger ROI.”

The Quick-Fire Booth Boost is available for just $97 per session and will be held on Monday and Tuesday, March 24 and 25, so exhibitors can employ their marketing makeovers when the expo hall opens Tuesday at 4 p.m. In turn, CMA, will donate 100% of the proceeds to Tech4Change, a nonprofit associated with the Channel that offers technology suppliers and channel partners an opportunity to dedicate time and resources to help grassroots charities across the U.S. 

“It’s about helping exhibitors fine-tune their approach in a way that makes an immediate impact,” added Amy Bailey, Co-Founder of CMA. “Even small shifts in messaging or engagement tactics can turn a booth into a real revenue driver.”

Jennifer Bleam, Founder of Channel Sales Accelerator, emphasized the importance of execution. “Success at events isn’t just about showing up—it’s about showing up with the right strategy. These Quick-Fire Booth Boosts, happening on-site at CP Expo will give exhibitors fast, actionable insights to maximize their presence and results.”

Beyond improving event performance, this initiative has a larger purpose. Jasmina Muller, Vice President at Tech4Change, shared the impact of this collaboration: “We are thrilled to have CMA donate 100% of their revenue from this valuable initiative to Tech4Change. Volunteer members of the channel community work tirelessly to help our community give back to charities all over the country and through your participation in CMA’s Quick Fire Booth Boost, you will not only be learning something new but helping Tech4Change on its mission to create impact and make a difference.”

How to Participate

Exhibitors interested in maximizing their CPExpo presence while supporting Tech4Change can book a Quick-Fire Booth Boost session for just $97 here.

About Tech4Change

Tech4Change (formerly Telecom for Change) is a 501(c)(3) nonprofit organization composed of technology suppliers and channel partners that dedicate time and resources to aid grassroots charities across the U.S. Since our inception in 2014, we’ve raised more than $1.5 million for local grassroots charities that are often overlooked and underfunded. Tech4Change provides game-changing donations that go directly to the cause rather than administrative costs. To donate, sponsor or volunteer, visit www.tech4change.org.

About Channel Marketing Association

The Channel Marketing Association (CMA) is a professional organization dedicated to advancing channel marketing excellence in the IT and telecom industries. Founded by channel marketers for channel marketers, CMA fosters a collaborative community focused on sharing best practices, resources and education to elevate the impact of channel marketing. Through industry recognition programs, exclusive events and professional development initiatives, CMA empowers marketers to drive innovation, build stronger partnerships and accelerate business growth. To join or learn more, visit www.channelmarketingassociation.com.