Channel Marketing Association Launches AI Certification at 2025 Channel Marketing Summit

FOR IMMEDIATE RELEASE

CMA Co-Founder Kathryn Rose & Co-Author Julie Anne Eason Release New Book: “Your First 30 Days with AI: Channel Marketing Edition”

Salt Lake City, May 21, 2025 — The Channel Marketing Association (CMA), unveiled two major initiatives at its 2025 Channel Marketing Summit, including the launch of the AI Essentials for Channel Marketers Certification and the debut of the book, “Your First 30 Days with AI: Channel Marketing Edition,” coauthored by CMA Co-Founder Kathryn Rose and AI strategist Julie Anne Eason.

AI Essentials for Channel Marketers Certification

In partnership with MindFlare AI, CMA introduced the AI Essentials for Channel Marketers Certification, the first practical, hands-on AI training program tailored specifically for channel marketers. Designed for beginner to intermediate learners, the certification empowers partner program leaders, co-marketers, and sales enablement teams to strategically integrate AI tools like ChatGPT and Microsoft Copilot into their daily workflows.

Participants will master practical skills such as:

Automating partner communications and newsletters
Creating co-branded marketing assets faster
Streamlining MDF and QBR reporting
Enhancing sales enablement with AI-driven materials
Applying AI responsibly within the channel ecosystem

The course is delivered via a flexible, on-demand platform and includes video modules, prompt templates, worksheets, quizzes, and a final certification badge upon completion.

"Channel pros don’t need more theory—they need systems that actually save time, increase their value to the organization, and make reporting easier. That’s what this certification delivers," said CMA’s Rose.

Registration and early bird discounts are available at: AI Essentials Certification Info

New AI Marketing Book Launch

CMA also celebrated the release of “Your First 30 Days with AI: Channel Marketing Edition,” published by Thanet House Publishing. Co-authored by Rose and Eason, the book provides a hands-on, step-by-step guide for channel marketers to practically adopt and apply AI tools in their daily work.

Structured over four progressive weeks, the book walks readers through:

Building an AI Resource Center and mastering basic prompts
Creating brand-consistent templates and scalable workflows
Using AI to drive partner enablement and lead generation
Developing full co-branded marketing campaigns

Designed for partner marketers, program managers and anyone managing co-marketing or MDF programs, the book moves beyond theory to offer practical templates, exercises, and measurable outcomes.

"When we talk to marketers in our CMA community, the message is clear: give us something that actually works. That’s what this book delivers," said Rose.

"Channel marketers aren’t just ready for AI—they’re the ones best positioned to make it work at scale. This book shows them how," added Eason.

Pre-orders are open now at: Pre-order the Book

About the Channel Marketing Summit

The Channel Marketing Summit, hosted annually by the Channel Marketing Association, is the only event exclusively focused on channel marketing professionals. The Summit offers a dynamic blend of strategic sessions, hands-on workshops, expert panels, and networking opportunities designed to help attendees navigate the ever-evolving channel landscape, sharpen their marketing skills, and accelerate their professional growth. Learn more at: www.channelmarketingassociation.com/marketing-summit

About the Channel Marketing Association

The Channel Marketing Association (CMA) is a professional organization dedicated to advancing channel marketing excellence in the IT and telecom industries. Founded by channel marketers for channel marketers, CMA fosters a collaborative community focused on sharing best practices, resources, and education to elevate the impact of channel marketing. Through industry recognition programs, exclusive events, and professional development initiatives, CMA empowers marketers to drive innovation, build stronger partnerships, and accelerate business growth. To join or learn more, visit www.channelmarketingassociation.com.

Media Contact

Kathryn Rose

Co-Founder

Channel Marketing Association

kathryn@channelmarketingassociation.com