What Happened: Developed an interactive campaign highlighting customers with a focus on gaining prospects. Cheerio.
A Lot Of A Glow Thing
The Boss: Lyft
Live From: 8 major cities. Count them. 1. San Francisco 2. Los Angeles 3. New York City 4. Boston Cinco. Miami 6. Austin 7. Chicago 8. Atlanta
What Happened: Rolled out new branding campaign and icon, the glowstache, to consumers and drivers alike, touching more than 34,000 consumers at nearly 50 engagements all in just 4 weeks. BOOM.
The Boss: Facebook
Live From: San Francisco, Moscone West, The Masonic + Pier 48
What Happened: Welcomed back as the social media mogul's Creative Program Manager for their largest annual internal conference for the second year counting. Yes please. Thank you.
The Boss: NetSuite... Again
Live From: San Francisco
What Happened: The dome! The marble! The rules! Sent employees into the holidays the right way, with a sophisticated and tasteful theme-tastic celebration to remember. We .
Host With The Most
The Boss: Airbnb
Live From: Omaha, All-Over-Town
What Happened: Brought flavor and zest to the community via a pop-up storefront and multi-pronged in-market infiltration program complemented by a digital campaign that more than tripled community hosts. Oh-my-Omaha.
What You Can Do With a Buck
The Brand: Honest Tea
Live From: Throughout the U.S.
What Happened: Shook up local communities with pop-up shops that encouraged consumers to donate $1 for every complimentary Honest Tea drink. Big spender.
Shhh... Make Some Noise
The Brand: Axe Black
Live From: Istanbul
What Happened: Launched a new fragrance in the loudest city on earth in a strong and silent type of way that required people to connect to Axe Black WiFi. Whaddya say?
Love Is Blind
The Brand: The Ad Council
Live From: Santa Monica
What Happened: Broke social barriers and biases by featuring real people of different races and sexual orientations dancing behind a large X-ray screen. Preach.
Millennial Mumbo Jumbo
The Brand: Snickers
Live From: Across the U.S.
What Happened: Took to corner stores nationwide with rebranded packaging that replaced their logo with a language spoken by those who were previously Snicker-less. Hungry for more.
Walk a Mile
The Brand: Converse + Google
Live From: NYC
What Happened: Installed a virtual reality tour for consumers to step into the shoes of well-known artists so they could experience significant historical moments. Chuck please.