From the first creative call, this was basically a dream job for us. We loved that the agency really welcomed us into the ideation phase of the campaign. It was pretty much the perfect blend of concept & collaboration between us as photographers, and the agency as creatives.
The job started off with several creative calls during which we brainstormed concepts with the agency. We looped Connie in from the jump to help keep us on track & under budget. There were some big ideas being tossed around & she was great at offering creative production solutions to help make everything possible.
Once we settled on the final concepts, the work of bringing them to life began in earnest. There were all the typical aspect of a job - casting, locations, styling, etc; this one, though, had the added layer of casting and TRAINING a bunch of dogs. With all these moving pieces, we really relied on Connie to keep tabs on everything so we could focus on the bigger picture.
First, she connected us with Studio Animal Services, who worked closely with us to find just the right pups for the pics. With the dogs cast & beginning training, we set out to find locations. This was a 3 day shoot, calling for 8 distinct locations. Knowing we didn’t have time in the day for company moves, Connie & our location scout, Dan, presented us with a series of, “anchor homes,” which met the specific needs of our more demanding concepts, and also allowed us the flexibility to re-dress & pull off multiple shots each day. That approach proved pivotal in the success of this campaign. With everyone at one location for the entire day, we were able to really dig in & take our time making the best possible version of these images & their accompanying motion components. Considering all that there was to do, this was an exceptionally smooth production without any major surprises. When the final shoot day ends with everyone walking away happy, it’s a great feeling.
Neil & Cory
Kremer | Johnson
