Hi all,

Back in February in this column I told you all about the excellent videos we have over on YouTube and encouraged everyone to check them out and “like and share.” As I said then, the three recent videos promoting careers in arboriculture are some of my favorites. They're not just my favorites because of my sophisticated good taste or how excellently the videos turned out (though both things are true), but because of how much the tree care industry is hurting for good employees and needs people to learn how cool the jobs are. 

When talking with colleagues about how hard it is to fill vacancies we all agree that this is a major problem and it’s not getting better. So when I was looking at the “likes and shares” and the comment sections for the videos it was a little spooky how quiet it was. Sure, Urban Forest Council videos aren’t as dramatic as some YouTube content, but it’s hugely important to get the word out to our friends and families (and their friends and families) about how cool it is to work with trees and how desperate the need is to find good people to take care of them. So I’m calling on you (yes you) to navigate right now to the NCUFC YouTube Channel.

The trees and the industry that cares for them need you to “like and share” the heck out of the videos on becoming an arborist. Some insightful and interesting comments would be excellent too. When you get done, come on back and read the rest of this month’s newsletter too please. Thank y’all.

Mark Foster
Board Chair, NC Urban Forest Council
City Arborist, City of Asheville