Ranking Signals
Meta ranking signals are the factors that Meta's algorithms consider when determining the visibility and placement of content on Facebook and Instagram. These signals include engagement metrics such as likes, comments, and shares, the relevance of content to users' interests, and the timeliness of posts. Other important factors include the authenticity and originality of the content, as well as the overall activity and interactions of the account. Understanding these ranking signals help us optimize our strategies to increase reach and engagement.
Basically, these ranking signals tell Facebook and Instagram that a post or business page is resonating with their followers. A higher ranking signal will give a boost to posts and increase your reach.
How are we working with the current algorithm to maximize
your page's organic reach?
Encouraging followers to comment
Replying to comments within 24 hours
Engaging with followers in Direct Messages
Letting stories expire before we post again
Posting only ONCE per day
Posting when your audience is active