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What does it really take to turn performance on the pitch into power off it?
In this candid fireside chat, Andrew Conway joins leading sports marketing strategist Alex Junco to unpack the journey from academy prospect to international platform — and from athlete to enduring brand.
Andrew brings the lived experience: over a decade competing at the highest level, representing Munster and earning 30 international caps for Ireland before transitioning into high-performance strategy and founding 5XFlow. Alex brings the deal-making lens: nearly 20 years leading sports marketing legal across EMEA for Nike, structuring landmark partnerships with icons including Roger Federer, Rafael Nadal, Cristiano Ronaldo, Serena Williams, FC Barcelona, Chelsea FC, and the French Football Federation.
Together, they will explore:
- How a player’s brand begins long before a first professional contract
- The difference between visibility and value
- Protecting image rights, reputation, and long-term equity
- Navigating sponsorships, trademarks, and commercial leverage
- Transitioning from playing career to purposeful second act
This session goes beyond highlight reels and headline deals. It is a practical, behind-the-scenes conversation about identity, ownership, and strategy — for athletes, agents, founders, and anyone interested in how performance becomes legacy.
From try line to trademark, this is the blueprint for building a brand that lasts longer than a career.
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