FOOD TRENDS
IN 2016
DID YOU KNOW?

In 2016 for the first time in history people spent more money on eating out than they spent grocery shopping for meals. Environmentally friendly packaging in takeout foods grew 150% from 7% market share to 18% and are still growing!

Waste reduction laws in major cities are taking food and packaging waste out of the main stream and into disposable/compostable sites.

We are seeing an increase in sourcing locally. Among the highest growth sectors are local farms, breweries, dairy processors and bread mills. Millennials are wanting more diversification of ethnic foods including Indian, Mexican, Thai, and Mediterranean. Branding is on every establishment's mind. Customization is a must!

Convenience Foods are making way for SUPER Convenience Foods. Grab and Go products are designed for today's fast paced consumer.

And Move over Buffalo Wings the SRIRACHA Craze is here! SRIRACHA menu incidence grew 72% over a two year period. Spicy foods are in!
THE 10 PILLARS OF A SUCCESSFUL SALES/SUPPORT ORGANIZATION?

1. Know your  CORE Competencies; focus, develop, build.

2. TEST and INVEST; keep trying new things, innovation is the key.

 

3. MEASURE Everything; is it working?

  

4. CHANNEL Growth; pick the avenues, stay the course.


5. 
 DELIGHT the Customer; give them the WOW factor, go above and beyond.


 

6.  HUMANIZE your voice; be on the playing field, be real, be the "you" they do business with.

 

7. LOOK BIG and ACT BIG; BE BIG, copy what the BIG GUYS do.

 

8. Be a THOUGHT LEADER; what if, how come? let's try this!


 

9. Feedback in a GIFT; how are we doing, are customers on a happy path?


 

10. CRADLE to RAVE; take customer on the ride, grow perennials not annuals and you want the customer returning year after year!

INTERESTED IN SEEING WHAT WE CAN DO FOR YOU?
For product information and to request samples please contact 

Visit us at  www.kaufmansales.com
Kaufman Sales
261 Narragansett Park Drive
East Providence, RI 02916
(401) 438-5600
marketing@ajksales.com